oa Civil Engineering = Siviele Ingenieurswese - Sleeping lion : from the CEO's desk
|Article Title||Sleeping lion : from the CEO's desk|
|© Publisher:||South African Institution Of Civil Engineering (SAICE)|
|Journal||Civil Engineering = Siviele Ingenieurswese|
|Publication Date||Nov 1978|
Business, like water, is lazy and cowardly. Both gravitate via paths of least resistance, finding gaps and loopholes, weaknesses and fissures, to achieve their ends. But one to acquire its moksha, and the other to acquire socio-economic benefit - economic nirvana.
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