n Civil Engineering = Siviele Ingenieurswese - Key focus areas in road safety communication campaigns : urban and rural engineering
|Article Title||Key focus areas in road safety communication campaigns : urban and rural engineering|
|© Publisher:||South African Institution Of Civil Engineering (SAICE)|
|Journal||Civil Engineering = Siviele Ingenieurswese|
|Publication Date||Oct 2013|
|Pages||49 - 52|
In this article the term "road safety communication campaign" (RSCC) will be used for road safety awareness campaigns through all forms of mass media, including paid media advertisements. The article covers the key focus areas of RSCC by road administrations and authorities: road user behaviour, types of road safety campaigns, target audiences, campaign media, and campaign evaluation.
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