n Civil Engineering = Siviele Ingenieurswese - Key focus areas in road safety communication campaigns : urban and rural engineering

Volume 21, Issue 9
  • ISSN : 1021-2000



In this article the term "road safety communication campaign" (RSCC) will be used for road safety awareness campaigns through all forms of mass media, including paid media advertisements. The article covers the key focus areas of RSCC by road administrations and authorities: road user behaviour, types of road safety campaigns, target audiences, campaign media, and campaign evaluation.

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