n Civil Engineering = Siviele Ingenieurswese - Once upon a time : from the CEO's desk

Volume 22, Issue 9
  • ISSN : 1021-2000



What is the brand identity of civil engineering professionals and the civil engineering profession - what are its discernible elements - its colours and insignias that together distinguish us from other professionals and members of civil society? What about sentiment and brand value - what does the world see and feel when they come into contact with us? Despite individual engineers starting to embrace emotional and spiritual quotients, the word feel is still a nuisance term amongst our stereotype. Numbers, equations and common sense, however, do little for texture, sensation and romance.

Loading full text...

Full text loading...


Article metrics loading...


This is a required field
Please enter a valid email address
Approval was a Success
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error