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n Civil Engineering = Siviele Ingenieurswese - Once upon a time : from the CEO's desk

Volume 22, Issue 9
  • ISSN : 1021-2000
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Abstract

What is the brand identity of civil engineering professionals and the civil engineering profession - what are its discernible elements - its colours and insignias that together distinguish us from other professionals and members of civil society? What about sentiment and brand value - what does the world see and feel when they come into contact with us? Despite individual engineers starting to embrace emotional and spiritual quotients, the word feel is still a nuisance term amongst our stereotype. Numbers, equations and common sense, however, do little for texture, sensation and romance.

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/content/civeng/22/9/EJC161426
2014-10-01
2017-02-27

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