n Civil Engineering = Siviele Ingenieurswese - Once upon a time : from the CEO's desk
|Article Title||Once upon a time : from the CEO's desk|
|© Publisher:||South African Institution Of Civil Engineering (SAICE)|
|Journal||Civil Engineering = Siviele Ingenieurswese|
|Publication Date||Oct 2014|
What is the brand identity of civil engineering professionals and the civil engineering profession - what are its discernible elements - its colours and insignias that together distinguish us from other professionals and members of civil society? What about sentiment and brand value - what does the world see and feel when they come into contact with us? Despite individual engineers starting to embrace emotional and spiritual quotients, the word feel is still a nuisance term amongst our stereotype. Numbers, equations and common sense, however, do little for texture, sensation and romance.
Article metrics loading...