oa Civil Engineering = Siviele Ingenieurswese - The ethics of marketing professional civil engineering services



What sort of ethical issues should civil engineers take into account when marketing their services? Bill Brunjes considers the question. There is no inevitable congruence in a civil engineering firm between a professional engineer's material self-interest, the dictates of his conscience, the instructions of his seniors, the objectives of the partners, the interests of the firm's clients and the interests of the community at large. This congruence can, however, be drawn together by the ethics of the individual and the firm, which in turn are based on their value systems. One important area where ethics might be tested is in the execution of a marketing strategy.


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