1887

oa Communicare : Journal for Communication Sciences in Southern Africa - Kleuters se persepsie van televisieadvertensies: én opname-ondersoek

 

Abstract

An empirical study was conducted to examine pre-primary children�s perception of television commercials. When video stimulus material, containing both ads and programmes were showed, most of the children could only remember that they had seen a television programme. Most of the children could not define television commercial and the results showed that most of the children did not know what the objectives of television commercials are. Pre-primary children believe that television commercials constitute reality. Television commercials prompted children to ask for specific products. The survey also included the television viewing patterns of pre-primary children.

Loading

Article metrics loading...

/content/comcare/10/1/AJA02590069_226
1991-01-01
2016-12-08
This is a required field
Please enter a valid email address
Approval was a Success
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error