- A-Z Publications
- Communicare : Journal for Communication Sciences in Southern Africa
- OA African Journal Archive
- Volume 10, Issue 2, 1991
Communicare : Journal for Communication Sciences in Southern Africa - Volume 10, Issue 2, 1991
Volumes & issues
Volume 10, Issue 2, 1991
Author Stephan BouwerSource: Communicare : Journal for Communication Sciences in Southern Africa 10, pp 6 –21 (1991)More Less
In this article it is postulated that a critical/analytical reading of TV programmes should be an eclectic (or multi-disciplinary) transaction. With the ""auteurism"" viewpoint (vide Lapsley et all, Reader-response Criticism (Allen et al) and the British Cultural Studies (Birmingham) approach (Fiske et al) as point of departure, the popular Afrikaans sitcom Orkney snork nie! (SABC TV1) is used as 'vehicle"" to demonstrate that TV viewing is a highly entangled, intertextual, communication transaction. The question of genre delimination, as an ideological implement, is also mooted. Two diagrammes (the narcological prose model and the ""6 phase"" communication model) are used as illustration to elucidate on encoding/decoding, with special emphasis on the contribution of the various sender collaborators and on author Esterhuizen as primary source of signification. With due allowance for the TV viewer as a reader who ""negotiates"" and ""opposes"", to use Atthusser's terms, this article is an attempt at TV deconstruction in order to demonstrate certain theories of pictorial communication and discourse analysis.
Author F.H. TerblancheSource: Communicare : Journal for Communication Sciences in Southern Africa 10, pp 22 –40 (1991)More Less
One of the major issues surrounding the concept of non-verbal communication is which forms of non-verbal behaviour qualify as communication. It is in this regard that this article strives to formulate some points of departure for a teaching approach to non-verbal communication. The main characteristics of the three most important perspectives relating to non-verbal communication are assessed. By combining certain aspects of the three perspectives, omitting others and adding new perspectives, it is proposed that one can distinguish between communication, ascribed communication and non-communication. Communication behaviour encompasses all forms of intentional or goal directed behaviour, or behaviour for which proof exists that encoding is taking place and is being interpreted as such. Ascribed communication encompasses indicative behaviour upon which conclusions are based, or to which intention or meaning is ascribed. Non-communicative behaviour encompasses non-verbal behaviour which is neither goal-directed nor interpreted as such. Although this distinction should be scientifically refined even further, it may serve as a basis for a descriptionption of non-verbal communication.
Author Brett DavidsonSource: Communicare : Journal for Communication Sciences in Southern Africa 10, pp 41 –54 (1991)More Less
This article deals with the question of managers' ethical responsibilities in their communication with employees. The idea of a social contract for business is used as a starting point for the development of an ethical standard for communication. Focusing on the concept of corporate culture, the author looks at the role of power, rhetoric and ideology in exerting symbolic control in the organisation. He argues that although some believe that the presence of rhetoric and of power differences precludes the possibility of ethical communication, this is not necessarily true. Finally, Sonja Sackmann's view of corporate culture as a dynamic construct is introduced as an approach that seems to promote ethical communication with respect to employees.
Author N.J.C. Van den BergSource: Communicare : Journal for Communication Sciences in Southern Africa 10, pp 55 –68 (1991)More Less
This research has as its theme the sit-in by three persons staged in the USA consulate in Johannesburg in 1988. The event is studied from a semiotic perspective. The semiotic 'model' followed is eclectic as it is constituted by views drawn from inter alia Heidegger, Gadamer, Ricoeur, Benson, and particularly Eco. Two main readers were involved in the event, i.e. the governments of South Africa and the United States of America. The interpretation of the event by both governments, created a specific 'perception'/meaning in the minds of South Africa's (and the world's) population. This research strives to establish which country's interpretation was accepted by the population in South Africa.
Major trends in a future South Africa and some implications for intercultural communication in marketingAuthor Clive K. CorderSource: Communicare : Journal for Communication Sciences in Southern Africa 10, pp 69 –73 (1991)More Less
It is now broadly accepted that long term shifts occur in the values that people hold which determine their behaviour. In the South African context this process is being accelerated by the clash between ideologies. It is argued that there is one megatrend in South Africa, namely Equality, which is leading to the development of parallel and reactionary sub-trends. In many respects South Africa is moving in the opposite direction to other developed countries, but it cannot hide from certain global influences, in particular the gathering world-wide concern about Environmental Conservation. These deep-seated changes, which, for the most part, reflect a conflict between the freedom of the individual and a desire for uniformity, have considerable significance for communication and marketing.
Author Pieter FourieSource: Communicare : Journal for Communication Sciences in Southern Africa 10, pp 82 –84 (1991)More Less