oa Communicare : Journal for Communication Sciences in Southern Africa - Orkney snork nie!: Onderweg na 'n lesing
In this article it is postulated that a critical/analytical reading of TV programmes should be an eclectic (or multi-disciplinary) transaction. With the ""auteurism"" viewpoint (vide Lapsley et all, Reader-response Criticism (Allen et al) and the British Cultural Studies (Birmingham) approach (Fiske et al) as point of departure, the popular Afrikaans sitcom Orkney snork nie! (SABC TV1) is used as 'vehicle"" to demonstrate that TV viewing is a highly entangled, intertextual, communication transaction. The question of genre delimination, as an ideological implement, is also mooted. Two diagrammes (the narcological prose model and the ""6 phase"" communication model) are used as illustration to elucidate on encoding/decoding, with special emphasis on the contribution of the various sender collaborators and on author Esterhuizen as primary source of signification. With due allowance for the TV viewer as a reader who ""negotiates"" and ""opposes"", to use Atthusser's terms, this article is an attempt at TV deconstruction in order to demonstrate certain theories of pictorial communication and discourse analysis.
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