oa Communicare : Journal for Communication Sciences in Southern Africa - Monitoring the media: a shift from vertical to horizontal monitoring



The Media Monitoring Project (MMP) was the leading organisation monitoring the total output of news in radio, television and print before and during South Africa�s first democratic elections in April 1994. The main objective of the MMP was to monitor the vertical top-down distribution of Information from powerful media institutions to citizens many of whom were first-time voters, the majority illiterate, unfamiliar with the concept of human rights and not accustomed to the language of democracy.


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