oa Communicare : Journal for Communication Sciences in Southern Africa - Monitoring the media: a shift from vertical to horizontal monitoring
|Article Title||Monitoring the media: a shift from vertical to horizontal monitoring|
|© Publisher:||University of Johannesburg|
|Journal||Communicare : Journal for Communication Sciences in Southern Africa|
|Affiliations||1 Witwatersrand University|
|Publication Date||Jan 1994|
|Pages||23 - 43|
|Keyword(s)||Democracy, Horizontal monitoring, IDASA, Media, Media monitoring, MMP and Vertical monitoring|
The Media Monitoring Project (MMP) was the leading organisation monitoring the total output of news in radio, television and print before and during South Africaï¿½s first democratic elections in April 1994. The main objective of the MMP was to monitor the vertical top-down distribution of Information from powerful media institutions to citizens many of whom were first-time voters, the majority illiterate, unfamiliar with the concept of human rights and not accustomed to the language of democracy.
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