Since the beginning of the decade the world has shrunk through the growth of global mass communication and Information highways. Greater access to information makes the consumer more susceptible to propaganda, disguised by information providers as objective information.
The image of an organization ï¿½ the aggregate of the perceptions of target publics regarding an organization - currently plays a decisive role in the functioning and successful, continued existence of the organization. Although the image of an organization is determined by a myriad of variables, the primary aim of this study was to investigate the way in which the South African Police Service (OFS Region) applied specific specialized fields of public relations in the management of image in order to enhance community relations, with specific reference to the role of public relations as a business activity in this regard.
It seems that distinct differences of opinion regarding the desirability of the portrayal of eroticism in films and the application of censorship are evident in the South African society. This empirical study has attempted to identify amongst young adults the role that their ethical orientation plays in evaluating film eroticism and censorship. For this purpose four ethical orientations (the individualistically, Relativistically and Altruistically orientated groups were identified.
In this article the concept originality is questioned and it is argued that the translator of cabaret, as sender number two of the message, has to adapt the message for the new communication situation, and that as the original text ages and changes it calls for new translations. Some of Aucamp's translations of Bertolt Brecht are studied in the light of the above and the conclusion is reached that he succeeds in releasing ï¿½in his own language that pure language which is under the spell of another"" (Benjamin quoted in Johnston, 1992:44).
The use of negotiation in hostage situations is not a new concept. As a matter of fact, it has been used worldwide since the 1970's. However, the South African Police Service (SAPS) has been training its members in the use of hostage negotiations only since 1990. Seen in the light of greater community involvement by the SAPS it is expected that hostage negotiation as a nonviolent means of solving such situations will become more common as time goes by. In this article hostage negotiation is viewed as a form of persuasive communication.