oa Communicare : Journal for Communication Sciences in Southern Africa - Die opleiding van die skakelpraktisyn in beroepsgerigte spesialiseringsrigtings: die mediese skakelpraktisyn as toepassing
Basic training of the public relations practitioner seems not to be enough. There is an urgent need to train public relations practitioners as specialists within specific: organizations. A basic qualification enables public relations practitioners to enhance their career at any of the numerous organizations available. It is often only then that the public practitioner realizes that s/he is not competent to deal with the unique PR requirements for that organization and is also unfamiliar with the broad structure and activities of that organization. At present there is a lack in specialised occupational training opportunities for public relations practitioners at our technikons and universities which need to be addressed according to research conducted amongst public relations students and medical public relations practitioners.
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