Democratic change in South Africa has left the country reeling with exhilaration, but also battling with the difficulties of transformation. The media are no exception. The role of the independent Broadcasting Authority as regulatory body becomes critical as the electronic media and radio in particular struggle through the transitional pains of deregulation, privatization and liberalization. The author briefly sketches the departure points and background for the ISA action frame, and then posits an implied warning against these objectives by using, inter alia, arguments posed in qualitative research by, in particular, Splichal (1992) and Rothenbuhler (1996) as a springboard. Parallels between media democratization in Central Eastern Europe and South Africa are drawn, and the danger of an overriding commercial motive
The democratization developments in Africa during the 1990s (and not the least in South Africa) offered new opportunities for researchers in the field of news flow studies. Since the 1950s, a number of studies have been undertaken internationally, but relatively few comparative studies were done in Africa since 1990. The end of the Cold War and the fall of the Berlin Wall demand not only new cartographic and conceptual maps, but also new news media maps, especially of Africa. In this article, a broad question is posed: ""How does South African mass media portray South Africa and the rest of the world in the 1990s through the process of international news coverage?
The existence of a general theory of public relations is pivotal to the argumentation about public relations as science. A general theory can be expected to supply a framework which includes all the theoretical applications within a scientific domain. This article sets out to cover the theoretical applications made to the field of public relations to determine what the domain parameters of public relations are and whether this can lead to a general theory of public relations. It proposes that public relations is an applied science, governed by theory application at the meta theoretical, organisational and communication levels of public relations practice, and that public relations practice takes place at three strategic levels in the organisation, namely the macro, meso and micro level. The article further suggested that two normative and one positive model of public relations practice exist and that the heuristic value of the general theory is one of its most positive aspects.
This article positis the communication implications that certain individualism-collectivism related trends and patterns have in a teaching context. This is achieved by virtue of a comprehensive overview of recent scientific literature, as well as the findings of a research project conducted on the campus of the UOFS.
By providing background on canine olfactory, auditory and visual communication, this paper hopes to clarify common human misinterpretations of dog behaviour. Visual displays are subdivided into displays of rank (dominant and submissive), and displays of emotion (aggression and fear). Tail wagging, friendly communication, greeting behaviour in dogs, compared to the human handshake, as well as attention seeking behaviour are discussed. The influence of human selection in breeding on visual displays illustrates the effect of human interference in canine communication.