oa Communicare : Journal for Communication Sciences in Southern Africa - Democratizing the media: the challenge for radio
Democratic change in South Africa has left the country reeling with exhilaration, but also battling with the difficulties of transformation. The media are no exception. The role of the independent Broadcasting Authority as regulatory body becomes critical as the electronic media and radio in particular struggle through the transitional pains of deregulation, privatization and liberalization. The author briefly sketches the departure points and background for the ISA action frame, and then posits an implied warning against these objectives by using, inter alia, arguments posed in qualitative research by, in particular, Splichal (1992) and Rothenbuhler (1996) as a springboard. Parallels between media democratization in Central Eastern Europe and South Africa are drawn, and the danger of an overriding commercial motive
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