oa Communicare : Journal for Communication Sciences in Southern Africa - Contemplating the future of development communication" in South Africa today
|Article Title||Contemplating the future of development communication" in South Africa today|
|© Publisher:||University of Johannesburg|
|Journal||Communicare : Journal for Communication Sciences in Southern Africa|
|Affiliations||1 Department of Sociology, University of Natal, Pietermaritzburg|
|Publication Date||Jan 1998|
|Pages||88 - 96|
|Keyword(s)||Communication, Development and South Africa|
This article offers some reflections on the state of development communication in South Africa, and suggests that closer attention needs to paid to the theoretical underpinnings of communication for development practices, the emerging institutional contexts and the capacity building that is required in a rapid change situation. It suggests that academics and practitioners need to find a middle way through the 'anything goes' and 'developmentalism' poles of the debate about how best to use communication for development, particularly in the light of the new Government Communications and Information Service and the Poverty and Inequality Report.
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