oa Communicare : Journal for Communication Sciences in Southern Africa - The socio-cultural contexts of development communication at the Tswaing Crater a South African case study
The main discussion on the process of development communication as a core component of a sustainable development project at the Tswaing Crater Museum near Pretoria. The article initially surveys some local studies and lessons learned in an effort to contextualise the Tswaing project. Various approaches, such as Participatory Communication, and Development Support Communication are discussed and related to communication structures for the project. New forces in democratisation have contributed to the crucial role of concepts such as participation, empowerment and emancipation. These approaches rely on normative goals and standards set by host communities in the development of a community's cultural identity, and act as a vehicle for people's self expression. Socio-cultural contexts of the developmental and communication process are therefore specifically discussed. Finally lessons learned provide a means of recommending possible solutions to development communication problems.
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