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- Communicare : Journal for Communication Sciences in Southern Africa
- OA African Journal Archive
- Volume 17, Issue 2, 1998
Communicare : Journal for Communication Sciences in Southern Africa - Volume 17, Issue 2, 1998
Volumes & issues
Volume 17, Issue 2, 1998
Author S. VerweySource: Communicare : Journal for Communication Sciences in Southern Africa 17, pp 1 –15 (1998)More Less
In this article the author explores the fundamental shifts that occur in the relationship of the corporation to individuals, and to society as a whole, as a result of the emergence of new information technology in the Age of Communication. An overview is given of how the new corporate building blocks of connectivity, corporate renewal and culture can evoke and liberate the intellectual capital at the organisation, and more importantly revive the spirit of the organisation. The author concludes that corporations, within the Communication Age, can evolve from dominance to pre-eminence through taking on a broader social role and becoming fundamentally important socio-economic nodes in the individual's ever-expanding connectivity networks.
Author Ursula Strï¿½hSource: Communicare : Journal for Communication Sciences in Southern Africa 17, pp 16 –41 (1998)More Less
Changes occur in organisations because of changes in the environment. Conflicts arise between the organisation and internal and external stakeholders of the organisation because of these uncontrolled influences. Small points of disorder may easily escalate into disordered crises and chaos (bifurcations and the butterfly effect). Communication management - and specifically constructive conflict management ï¿½ could lead to 'positive chaos' and a culture (strange attractor) of constant change. Positive chaos implies an unstable, seemingly disordered situation that could bring about productive, creative, and improved results. Communication management could be used by organisations to reorganise themselves out of disorder and chaos by facilitating conflicts and diversity. Strategic planning will become even more important, but will have to change from the basic premise of control and prediction to scenario planning, and the emphasis will be on relationship building.
Author J.M. GroenewaldSource: Communicare : Journal for Communication Sciences in Southern Africa 17, pp 42 –72 (1998)More Less
Communication Management Training is an unfamiliar concept to some communication scholars. Although there seems to be general agreement on the pragmatic justification and viability of communication training in the management sciences, questions are being asked about the academic legitimacy of Communication Management as educational model. This article sets out to explain communication management training through an analysis of the four communication-focused subject areas that may be legitimately taught in the management sciences. This analysis will be based on a conceptual analytical framework, derived from prior attempts to differentiate communication-related subject fields. To conduct the analysis, the author made use of an exploratory qualitative approach by studying contributions in The Journal of Business Communication, Management Communication Quarterly, ABC Bulletin, Communication Monographs and Public Relations Review.
Author S. Claassen, T. & VerweySource: Communicare : Journal for Communication Sciences in Southern Africa 17, pp 73 –89 (1998)More Less
The first part of this article provides an overview of communication management as an organisation function, and in doing so adopts a systems approach showing the interdependency of the various subsystems. The role of the communication manager as channel in the communication process, uniting the various subsystems as an effective functioning whole, is discussed. Conceptualising integrated communication and its role in the market environment, as well as advantages associated with such an approach, the article argues that an integrated approach is needed to successfully manage communication in the organisation. In the second part, an integrated communication management model is proposed, showing communication management at the micro, meso and macro levels of the organisation. Exploring some of the factors that may impede support for an integrated approach, the authors conclude that implementation of an integrated communication management model impacts significantly on the role of the communication manager as attitude and opinion leader, both inside and outside the organisation.
Trends and issues in multicultural business communications in South Africa an exploratory perspectiveAuthor R. Hugo-BurrowsSource: Communicare : Journal for Communication Sciences in Southern Africa 17, pp 90 –103 (1998)More Less
In South Africa we have lived in a society where separation of communities and racial groups has been the norm. Since 1994 the separation is being bridged as more individuals encounter people with different attitudes, value systems and cultural behavioural patterns in social and business environments. This leads to new avenues of understanding, but also to a wider scope for misunderstanding and unintentional miscommunication, especially in the business context. The way in which people communicate in a business setting, varies from culture to culture. Such variation occurs in all stages of development and at all levels of culture, whether from one corporate culture to another, or from one region, state or country to another. Although most rules of business communication apply to the domestic business environment, intercultural business communication requires knowledge and skills that differ from those within a specific culture. It is impossible to know all the variations in business communication in a multicultural business society like South Africa, but businesspeople can and should prepare themselves for those experiences they are most likely to face in employee and customer relations when conducting business in more than one culture. This article probes the possibility of diminishing business miscommunication in South Africa, by focussing on awareness of barriers to multicultural marketing and management communication. Business communication is defined as consisting of management as well as marketing communication. A pilot survey on existing business communication strategies in a large South African province is discussed. This has pointed towards a more comprehensive research project, with the aim of providing a three-tier model for effective multicultural marketing communication strategies in a post-Mandela South Africa.
Last word : protecting children from sex and violence in the media: assessment of broadcast regulationsAuthor Marion Hayes HullSource: Communicare : Journal for Communication Sciences in Southern Africa 17, pp 108 –113 (1998)More Less