oa Communicare : Journal for Communication Sciences in Southern Africa - n Konseptualisering van kommunikasiebestuursopleiding
|Article Title||n Konseptualisering van kommunikasiebestuursopleiding|
|© Publisher:||University of Johannesburg|
|Journal||Communicare : Journal for Communication Sciences in Southern Africa|
|Affiliations||1 Departement Bemarking en Kornmunikasiebestuur, Universiteit van Pretoria|
|Publication Date||Jan 1998|
|Pages||42 - 72|
|Keyword(s)||Communication, Educational model, Management and Training|
Communication Management Training is an unfamiliar concept to some communication scholars. Although there seems to be general agreement on the pragmatic justification and viability of communication training in the management sciences, questions are being asked about the academic legitimacy of Communication Management as educational model. This article sets out to explain communication management training through an analysis of the four communication-focused subject areas that may be legitimately taught in the management sciences. This analysis will be based on a conceptual analytical framework, derived from prior attempts to differentiate communication-related subject fields. To conduct the analysis, the author made use of an exploratory qualitative approach by studying contributions in The Journal of Business Communication, Management Communication Quarterly, ABC Bulletin, Communication Monographs and Public Relations Review.
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