In the words of Aristotle, the Greek philosopher, "Change in all things is sweet". On the other hand, a German proverb states that to change, and to change for the better, are two different things! We are confident that the changed look of Communicare is both sweet and a change for the better, and trust that you will agree with us. In this issue, the focus falls strongly on issues of communication practice.
The newspaper headline presents itself as a linguistic axis in the communicative interaction between the speaker (the writer of the headline) and the hearer (the reader thereof) against the background of the speech act theory. As such, the meaning of the headline is determined by certain variables, i.a. syntactic and contextual variables, and its inherent communicative components.
The universal and multidimensional reality, including the rich context of man, entity and event, features as the source of information on which the newspaper headline reports.
Knowledge of the speech act theory can empower the subeditor with a means of inference regarding the intention with and discourse strategies of the newspaper headline, ensuring maximal cognition and perlocution by the reader.
In short : by using the speech act apparatus analytically, the headline writer can rest assured that he informs the reader optimally; that he, though it be journalistically unethical, can even manipulate him.
South Africa, being the most developed country in Sub-Saharan Africa, has an established public relations profession and extensive educational opportunities in this field. The researcher felt that South Africa should thus be in a position to offer a contribution to the development of public relations on the rest of the African continent. However, apart from contact with its neighbouring countries, the public relations profession and public relations education in South Africa are largely isolated from the rest of Africa. This article reports on research undertaken to provide South African public relations practitioners and educators with an overview of the development and current state of public relations practice and education in the rest of Africa.
In the quest to establish communication as a critical management function both literature and research have stressed the importance of effective communication as a prerequisites to the success of various programmes including service quality. Effective internal communication, leadership and employee issues seem to be three generic aspects of critical importance in the potential success of any organisation. This article will attempt to give academic insight into the link between service quality initiatives and these three aspects and will attempt to underline the importance thereof with current research results.
With the forthcoming second election on our doorstep, the quality of arguing and debating comes into sharp focus. This aspect has been neglected to a large extend in the past. Therefore this study gives a qualitative analysis of the Mandela versus De Klerk trend setting debate - a first for South Africa - as a step towards understanding and evaluating the processes involved in debating. In this paper the focus falls on the verbal strategies and tactics. This paper not only gives a descriptive analysis of the strategies and tactics that have been used, but where necessary, gives an evaluation of the use of them. With this information as basis, some recommendations are proposed to improve the use of strategies and tactics. These recommendations are made in the hope that it will strengthen the quality of debating in general, in order to enrich democracy and allow citizens to make well informed decisions in this year's election.
A few weeks ago we were the fortunate recipients of Clicking by Faith Popcorn, proclaimed by Fortune Magazine to be "the Nostradamus of Marketing". The subtitle of the book is "16 Trends to future fit your life, your work, and your business". Nostradamus, here and now telling us about our future?