n Communicare : Journal for Communication Sciences in Southern Africa - Public relations practice and education in Africa : the view from South Africa
|Article Title||Public relations practice and education in Africa : the view from South Africa|
|© Publisher:||University of Johannesburg|
|Journal||Communicare : Journal for Communication Sciences in Southern Africa|
|Publication Date||May 1999|
|Pages||29 - 52|
South Africa, being the most developed country in Sub-Saharan Africa, has an established public relations profession and extensive educational opportunities in this field. The researcher felt that South Africa should thus be in a position to offer a contribution to the development of public relations on the rest of the African continent. However, apart from contact with its neighbouring countries, the public relations profession and public relations education in South Africa are largely isolated from the rest of Africa. This article reports on research undertaken to provide South African public relations practitioners and educators with an overview of the development and current state of public relations practice and education in the rest of Africa.
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