n Communicare : Journal for Communication Sciences in Southern Africa - The technical and the strategic role of communication managers and the organisational constraints that influence these roles, I.M. de Jager : research forum

Volume 19, Issue 2
  • ISSN : 0259-0069



The role of the communicator can be divided into two main roles namely the technical and the strategic role. These two roles are interdependent of each other and work in close relationship with each other

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