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- Communicare : Journal for Communication Sciences in Southern Africa
- OA African Journal Archive
- Volume 2, Issue 1, 1981
Communicare : Journal for Communication Sciences in Southern Africa - Volume 2, Issue 1, 1981
Volumes & issues
Volume 2, Issue 1, 1981
Author Christopher OrpenSource: Communicare : Journal for Communication Sciences in Southern Africa 2, pp 3 –11 (1981)More Less
The moderating effect of interpersonal communication on the relation between group structure and effectiveness was examined in 24 clerical groups and 36 assembly-line groups. Effectiveness was assessed in terms of output and member perceptions of the extent to which their group achieved its goals. The structural variables of cohesiveness, attractiveness and centralization of authority were significantly related to the measures of information accuracy and communication openness, but not to the measures of effectiveness. However, both accuracy and openness were significantly related to effectiveness. Those results suggest that group structure has an indirect impact on effectiveness, through its effect on the accuracy and openness with which information is transmitted among members.
Author M. BrightonSource: Communicare : Journal for Communication Sciences in Southern Africa 2, pp 12 –19 (1981)More Less
This paper argues that social and economic pressures plus the rapid development of electronic devices will, through the present decade, produce a significant shift from face to face interviewing at private addresses, towards centralised interviewing, postal surveys, telephone surveys, qualitative research and direct data capture via specialised event recorders. The advantages of postal and telephone surveys will come to be better appreciated, and improved techniques will be adopted in both. The use of increasingly sophisticated and cost effective electronics equipment will at first extend and improve existing techniques of data capture, but by the end of this decade electronic developments will have brought about fundamental and permanent changes in the way data can be collected. Survey research data capture techniques are going to change dramatically in the next decade, but this change can be expected to come about as the result of any single development in facilities, fashion, or philosophy. In fact these techniques will come about gradually, as a result of the changing pattern of commercial incentives and disincentives that face the individual and corporate researcher. By far the biggest disincentive is going to be the increasing difficulty and cost of arranging traditional face-to-face interviews at the home of the respondent, plus a growing awareness of the technical disadvantages of this technique.
Source: Communicare : Journal for Communication Sciences in Southern Africa 2, pp 20 –33 (1981)More Less
During recent years there was a perceptible tendency towards the political and ideological use of sports journalism. The present study deals with this problem, and comprises a comparative analysis of the media coverage of the 1976 Olympic Games in Montreal by East and West German media.
Author Clive CorderSource: Communicare : Journal for Communication Sciences in Southern Africa 2, pp 34 –41 (1981)More Less
The author argues that there is an increasing need for Qualitative criteria for media selection in advertising. A number of guidelines for Qualitative media selection are proposed and, illustrated by an explication of Media Trend Match, a media selection system which has been developed in South Africa.
Author Keyan Gray TomaselliSource: Communicare : Journal for Communication Sciences in Southern Africa 2, pp 42 –61 (1981)More Less
Semiotics and semiology are quite different paradigms stemming from different origins. This paper demonstrates the differences and developes C.S. Peirce's notions of Phaneroscopy, Firstness, Secondness and Thirdness, explores his notion of Interpretants and applies these to the study of film. Peirce!s theory is shown to be much more adaptable than the semiology developed by Metz from de Saussure's linguistic concepts. Whereas Metz's theory of signs can only take account of narrative cinema, the extention of Peirce's theory proposed here is able to account for all types of cinema from narrative to abstract.
Author Thomas OosthuizenSource: Communicare : Journal for Communication Sciences in Southern Africa 2, pp 62 –68 (1981)More Less
In this article, which is based on data obtained from the annual AMPS projects of the SAARF, media trends in South Africa is commented on. It is observed that while the media use among the Coloureds, Whites and Asians is declining (all media except television), blacks show an overall increase in media use, This trend is observed in daily newspaper reading (although there was a slight decrease for blacks in the last year), radio listening, television viewing and cinema attendance, even though it is slight in instances, These trends suggest that reasons have to be determined for the increasing alienation between die media and sectors of the population. In a country where most media are primarily aimed at the whites, these trends also stress the need for media which will serve the interests of blacks.
Author Arnold . De BeerSource: Communicare : Journal for Communication Sciences in Southern Africa 2, pp 71 –72 (1981)More Less
Journalism in South Africa can be traced back to the first half of the last century, but academic training on a tertiary level only came into being in 1960 when Prof. Gert Pienaar initiated the first course in journalism at the Potchefstroom University. Since then tertiary education and training in this field has grown to a position where journalism is offered as an independant subject or as part of communication at the Potchefstroom University, the University of South Africa, the Rand Afrikaans University, the University of the Orange Free State, the University of Stellenbosch, the University of Fort Hare, Rhodes University and the Technicons in Pretoria and Durban. To celebrate the 21 years of the existence of journalism education in South Africa a two-day seminar was organized by the department of Communication at RAU at the RAU Island in the Vaal Dam. Some 50 academics and journalists attended the seminar. The latter included representatives from the daily, Sunday, industrial and church Press, as well as journalists from the SABC.