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- Communicare : Journal for Communication Sciences in Southern Africa
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- Volume 20, Issue 1, 2001
Communicare : Journal for Communication Sciences in Southern Africa - Volume 20, Issue 1, 2001
Volumes & issues
Volume 20, Issue 1, 2001
Author Sonja VerweySource: Communicare : Journal for Communication Sciences in Southern Africa 20, pp V –VI (2001)More Less
Today the entire world is confronted with a wealth of new opportunities and risks created by an even more profound revolution in human communication. Its effects are already widespread and far reaching, and they are accelerating. Interactive communication is transforming society and changing many aspects of people's lives.
The M-Net Face of Africa competition : a study on the evaluation of a public relations success story from the African continent : research articleSource: Communicare : Journal for Communication Sciences in Southern Africa 20, pp 1 –27 (2001)More Less
The M-Net Face of Africa competition was conceived as a platform for African models to showcase their talent to the international fashion world, and to present a positive image of contemporary Africa. Other goals of this competition were to comply with M-Net's social responsibility in the greater African community where the broadcasting company functions, and to develop inter alia television broadcasting programmes for M-Net's rapidly increasing audience across the African continent. The Excellence Study (Dozier, Grunig & Grunig, 1995) formed the theoretical basis of the present study. This study argues that public relations (PR) contributes to organisational effectiveness by "using programmes to build relationships with the strategic constituencies of an organisation" (Grunig, 1992:65).
The major theoretical concept in the present study was the public relations campaign built around the M-Net Face of Africa competition, and the following three constructs were identified for the purposes of the present study: the seven steps in the PR campaign, the goals / objectives of the campaign and the evaluation thereof.
The research goal of the study was to evaluate the M-Net's Face of Africa public relations campaign by means of a standard, internationally accepted evaluation model for public relations programmes. It was established that M-Net has never formally and scientifically evaluated this PR prograbme, although it is generally accepted and referred to as an international PR success story. It presented itself as an ideal research opportunity and afforded the researchers the opportunity to: (1) determine the method(s) and / or model(s) M-Net has thus far used to evaluate the competition; (2) present these findings; (3) discuss these findings in terms of the suggested international evaluation model for public relations programmes / campaigns such as the M-Net Face of Africa campaign; and (4) formulate recommendations for both formative and summative research for future similar public relations campaigns.
The attitude of Gauteng, Cape Town and Durban retailers toward direct mail as a communication medium : research articleSource: Communicare : Journal for Communication Sciences in Southern Africa 20, pp 28 –43 (2001)More Less
It has been said that there are three things that are going to drive the world's economic future. Firstly, computers; secondly, communications; and thirdly, direct marketing. There are countries that have reached the stage where direct marketing-oriented retailers have driven out the conventional retailer. The lack of South African retailers' use of direct marketing and their hesitant attitudes towards direct marketing communication media, such as direct mail, is cause for concern. This exploratory study investigates retailers' attitudes towards direct mail in an attempt to gain some insight into retailers' views of this marketing communication medium. The results indicate that retailers' attitudes towards direct mail differ with regard to factors such as the retailers' use of the medium, their age and their perceptions of consumer acceptance of direct mail. The study further identifies a need to communicate the advantages of direct mail to South African retailers.
Source: Communicare : Journal for Communication Sciences in Southern Africa 20, pp 44 –66 (2001)More Less
This paper develops the idea of humour as a multidimensional construct and attempts to examine its effects when used as a strategy of advertising. A conceptualisation of humour based on previous research is presented. The humour taxonomy is used to categorise a sample of advertisements appearing on South African television between 1994 and 1996. The content analysis is measured for its advertising effects by correlating the types with the noting and liking scores of South African audiences. The results confirm that different types of humour generate different advertising effects. The implications for practitioners and for researchers are explored.
Author C. DurandSource: Communicare : Journal for Communication Sciences in Southern Africa 20, pp 67 –73 (2001)More Less
Sport is just not cricket any more. Seems like just yesterday the only way we Johannesburg folk could follow a nail-biting international rugby test happening at Newlands in Cape Town was by listening to Gerhard Viviers' commentary on Afrikaans radio. I remember my grandfather sitting on the stoep, a map of the playing field drawn on a large sheet of paper on his lap, plotting team moves, attacks, defences and scores, as Gerhard's staccato commentary poured through the speakers of an old Grundig medium wave receiver next to him; definitely a case of what Marshall Mcluhan would call 'a very cool medium'.
The evaluation of Ubuntu as an Afrocentric management (and) communication approach, Arnoldi-van der Walt (University of Pretoria) : research forumAuthor Arnoldi Van der WaltSource: Communicare : Journal for Communication Sciences in Southern Africa 20, pp 74 –75 (2001)More Less
The correlation between employee satisfaction, vertical and horizontal communication, L. van der Ahee : research forumAuthor L. Van der AheeSource: Communicare : Journal for Communication Sciences in Southern Africa 20, pp 75 –76 (2001)More Less
The aim of the research is to provide a description of how participants experienced horizontal and vertical communication at ATC (Pty) Ltd. (a copper and fibre optic cable manufacturer), and to determine if there is a significant positive correlation between both horizontal and vertical communication, and employee satisfaction.
Identifying and understanding the key elements of strategic communication management in an attempt to demystify this concept for practical application, A. Schoeman : research forumAuthor A. SchoemanSource: Communicare : Journal for Communication Sciences in Southern Africa 20 (2001)More Less
The overarching challenge for public relations agencies that emerges in the pursuit of providing a more strategic service is to define strategic communication management. A clear understanding of strategic communication management is imperative and a simple definition will not suffice, therefore a process of unpacking the key elements of strategic communication management should be eminent when embarking on pursuing a clear understanding
The technical and the strategic role of communication managers and the organisational constraints that influence these roles, I.M. de Jager : research forumAuthor I.M. De JagerSource: Communicare : Journal for Communication Sciences in Southern Africa 20, pp 77 –78 (2001)More Less
The perception of top communicators of senior management's expectations of excellent communication in South African organisations, E. de Beer : research forumAuthor E. De BeerSource: Communicare : Journal for Communication Sciences in Southern Africa 20, pp 78 –79 (2001)More Less
Communication departments may have the core knowledge to practise excellent communication, but senior management must also share a common understanding of the function of communication and the role of the communication manager in an organisation for communication to be excellent.
Obstacles underlying public relations practitioners' contribution to management - a study of public and private organisations in Gauteng Province, J. Moiloa : research forumAuthor J. MoiloaSource: Communicare : Journal for Communication Sciences in Southern Africa 20, pp 79 –80 (2001)More Less
Public relations as a management function has evolved through time but has still not gained the recognition it deserves. On the government level and in private companies, the trend is that public relations still is not part of top management. Its practitioners' capacity to solve problems on the top level is not in high demand. The impact on the managerial level is that public relations procedures are carried out unsystematically.
Internal communication media selection in the University of Pretoria with the emphasis on computer-mediated communication media, L.L.T. Jordaan : research forumAuthor L.L.T. JordaanSource: Communicare : Journal for Communication Sciences in Southern Africa 20, pp 80 –81 (2001)More Less
The selection of one medium of communication above another may appear to be a matter of personal choice, and of little research consequence. Yet, insight into media preference when it comes to receiving internal communication messages may mean the difference between effective communication and lack of communication within an organisation.
Producing media releases - a proactive strategy to obtain effective publicity, C.P. Cilliers : research forumAuthor C.P. CilliersSource: Communicare : Journal for Communication Sciences in Southern Africa 20 (2001)More Less
The view of many corporate communication professionals is that organisations ought to be open with the media whenever possible and that there should never be an attempt to manipulate or deceive. The greatest fear is that management will be ill advised and their typically cautious message will be "no comment"