n Communicare : Journal for Communication Sciences in Southern Africa - Producing media releases - a proactive strategy to obtain effective publicity, C.P. Cilliers : research forum

Volume 20, Issue 1
  • ISSN : 0259-0069



The view of many corporate communication professionals is that organisations ought to be open with the media whenever possible and that there should never be an attempt to manipulate or deceive. The greatest fear is that management will be ill advised and their typically cautious message will be "no comment"

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