n Communicare : Journal for Communication Sciences in Southern Africa - Producing media releases - a proactive strategy to obtain effective publicity, C.P. Cilliers : research forum
|Article Title||Producing media releases - a proactive strategy to obtain effective publicity, C.P. Cilliers : research forum|
|© Publisher:||University of Johannesburg|
|Journal||Communicare : Journal for Communication Sciences in Southern Africa|
|Publication Date||Jul 2001|
The view of many corporate communication professionals is that organisations ought to be open with the media whenever possible and that there should never be an attempt to manipulate or deceive. The greatest fear is that management will be ill advised and their typically cautious message will be "no comment"
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