n Communicare : Journal for Communication Sciences in Southern Africa - Obstacles underlying public relations practitioners' contribution to management - a study of public and private organisations in Gauteng Province, J. Moiloa : research forum




Public relations as a management function has evolved through time but has still not gained the recognition it deserves. On the government level and in private companies, the trend is that public relations still is not part of top management. Its practitioners' capacity to solve problems on the top level is not in high demand. The impact on the managerial level is that public relations procedures are carried out unsystematically.


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