n Communicare : Journal for Communication Sciences in Southern Africa - The perception of top communicators of senior management's expectations of excellent communication in South African organisations, E. de Beer : research forum

Volume 20, Issue 1
  • ISSN : 0259-0069



Communication departments may have the core knowledge to practise excellent communication, but senior management must also share a common understanding of the function of communication and the role of the communication manager in an organisation for communication to be excellent.

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