n Communicare : Journal for Communication Sciences in Southern Africa - Identifying and understanding the key elements of strategic communication management in an attempt to demystify this concept for practical application, A. Schoeman : research forum




The overarching challenge for public relations agencies that emerges in the pursuit of providing a more strategic service is to define strategic communication management. A of strategic communication management is imperative and a simple definition will not suffice, therefore a process of unpacking the key elements of strategic communication management should be eminent when embarking on pursuing a clear understanding


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