n Communicare : Journal for Communication Sciences in Southern Africa - Game, set and message : the growing prominence of sport as a communication product : the last word
|Article Title||Game, set and message : the growing prominence of sport as a communication product : the last word|
|© Publisher:||University of Johannesburg|
|Journal||Communicare : Journal for Communication Sciences in Southern Africa|
|Publication Date||Jul 2001|
|Pages||67 - 73|
Sport is just not cricket any more. Seems like just yesterday the only way we Johannesburg folk could follow a nail-biting international rugby test happening at Newlands in Cape Town was by listening to Gerhard Viviers' commentary on Afrikaans radio. I remember my grandfather sitting on the stoep, a map of the playing field drawn on a large sheet of paper on his lap, plotting team moves, attacks, defences and scores, as Gerhard's staccato commentary poured through the speakers of an old Grundig medium wave receiver next to him; definitely a case of what Marshall Mcluhan would call 'a very cool medium'.
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