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- Volume 20, Issue 2, 2001
Communicare : Journal for Communication Sciences in Southern Africa - Volume 20, Issue 2, 2001
Volumes & issues
Volume 20, Issue 2, 2001
Author Sonja VerweySource: Communicare : Journal for Communication Sciences in Southern Africa 20, pp V –VI (2001)More Less
The massification and commodification of knowledge - the expansion of knowledge production to government agencies, firms and consultancies has broken the monopolies of the traditional university and knowledge systems, and has seen a number of competent researchers working outside the old systems.
Investigating strategic management roles of the corporate communication function in the Department of Housing : research articleSource: Communicare : Journal for Communication Sciences in Southern Africa 20, pp 1 –35 (2001)More Less
The first phase of this qualitative study employed the extended case method. Its aim was to explore the role behaviour of the most senior corporate communication practitioner in the government Department of Housing, South Africa. It was found that the Director: Communication Services played a combination of roles: firstly, Dozier's (1984) media relations specialist (seen as part of the historic technician role) and secondly, she also performed certain generic managerial activities. The two (new) strategic management roles of the corporate communication function, the strategist and the redefined manager, were not observed (Steyn, 2000a; 2000b).
The second phase entailed the development of a corporate communication strategy for the Department by the Deputy Director, using action research. The unit of analysis was her communicative output, in the form of the strategy. Empowered by postgraduate studies, she was found to possess the necessary strategic communication management knowledge and skills to perform this important activity of a practitioner in the redefined role of manager successfully.
Political rhetoric used by the main parties in the final debate before the 1999 election : research articleAuthor P. SchutteSource: Communicare : Journal for Communication Sciences in Southern Africa 20, pp 36 –66 (2001)More Less
In order to identify the rhetorical characteristics of the participants, this study aimed to describe, interpret and evaluate the verbal strategies and tactics used by the five debaters who participated. The Eclectic Approach within the experiential perspective was used.
Pahad revealed an idiosyncratic rhetorical style. Leon lived up to his party's overall strategy: "To Fight Back". He mostly used the strategy of attack and pinpointed the causes of identified problems in no uncertain terms. Van Schalkwyk appeared to be the man with the facts. Of all the debaters, he made the most use of substantial evidence and proof. Ngobane interacted very Little with his fellow debaters. This is in Line with his view that opposition parties should rather "move towards consensus politics, ... but not come and attack the government". Viljoen did not once identify himself with his party. He created the image of the political advisor who stands above party politics.
Despite identified negative aspects of the debaters' style and the imperfect format, debate should always be on the political agenda. Rigorous inquiry towards political and moral truth should be at the core of the rhetoric of a democracy to improve the quality of debating and argumentation, in order to enrich democracy and to allow citizens to make well-informed decisions.
The strategic value of "chaos" in the South African context for the training of communication students : research articleAuthor G. De WetSource: Communicare : Journal for Communication Sciences in Southern Africa 20, pp 67 –98 (2001)More Less
The Higher Education Sector has been going through major processes of change over the last couple of years. These challenges do not occur in isolation from the socio-political changes that permeate larger society. Pressures on the University and thus the School of Communication Studies to transform, not only in terms of programme contents, but also in terms of institutional identity are mounting. Yet, the School of Communication Studies is inextricably part of the larger institution. The traditional core dimensions of what a University has been identified with are at stake. One way of analysing and conceptualising the situation is to look at the Chaos Theory and the inherent implications for the institution and as a result the teaching programmes. This article attempts to place and analyse the core qualities of the Chaos Theory within the context of the University as an institution that finds itself in turn in the context of a very unpredictable and transforming societal sphere. The aim is to become more relevant for the challenges of the situation and in turn enhance the quality and credibility of the programmes being offered.
Author S. CampbellSource: Communicare : Journal for Communication Sciences in Southern Africa 20, pp 99 –118 (2001)More Less
Protests and Perceptions: The Framing of the Modern Protester considers the role of the modern mass media in creating and perpetuating simplified images of newsworthy events and people. Specifically, an in-depth analysis of New York Times and Washington Post coverage of the Summit of the Americas held from April 20, 2001 to April 22, 2001 in Quebec, Canada, provides examples of media framing of both Summit participants and protesters. The analysis shows that newspaper reports on the debate are presented through a pro-capitalist framework, which influences readers' perception of those who oppose globalization and free trade.
An investigation of Internet usage among a group of professional in South Africa : a uses and gratification approach, Juliet Francis Gilbert : research forumAuthor Juliet Francis GilbertSource: Communicare : Journal for Communication Sciences in Southern Africa 20, pp 119 –120 (2001)More Less
In her dissertation Ms Gilbert investigates the uses and gratifications of the Internet among a group of South African professionals. This is done against the background of the known impact of different communication technologies on the communicative nature and quality of successive mass communication media and on the ways in which people use media and the gratifications they derive from them.
The representation of Mythical Africa at the Lost City : a critical analysis, Jeanne van Eeden (University of South Africa) : research forumAuthor Jeanne Van EedenSource: Communicare : Journal for Communication Sciences in Southern Africa 20 (2001)More Less
The role of television news in the social transformation process in South Africa, P.J. Mashangoane (Rand Afrikaans University) : research forumAuthor P.J. MashangoaneSource: Communicare : Journal for Communication Sciences in Southern Africa 20, pp 120 –121 (2001)More Less
The study involves a review of relevant mass communication theories, as well as a comprehensive and detailed literature review of social transformations to democracy around the world (e.g. in Asia, Eastern Europe, Latin America and Sub-Sahara Africa) and the role that the media played in these processes.
'n Ondersoek van Afrikaanssprekendes se behoeftes aan Afrikaanse televisieprogramme - 'n gevallestudie, J.M. Grobler : research forumAuthor J.M. GroblerSource: Communicare : Journal for Communication Sciences in Southern Africa 20 (2001)More Less
Strategic management roles of the corporate communication function, B. Steyn (University Of Pretoria) : research forumAuthor B. SteynSource: Communicare : Journal for Communication Sciences in Southern Africa 20, pp 121 –122 (2001)More Less