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- Communicare : Journal for Communication Sciences in Southern Africa
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- Volume 21, Issue 1, 2002
Communicare : Journal for Communication Sciences in Southern Africa - Volume 21, Issue 1, 2002
Volumes & issues
Volume 21, Issue 1, 2002
Author J.K. ChalabySource: Communicare : Journal for Communication Sciences in Southern Africa 21, pp 1 –16 (2002)More Less
This article argues that new media often get involved in struggles for new rights. The nascent book was involved in the struggle for religious freedom, the press has been engaged in the struggle for fairer political regimes and the Internet is used today as an instrument for the advocacy of new Liberties: the freedoms of intimacy. Communities and individuals seek to gain rights related to the needs and preferences derived from their self-identity. This article shows that the Internet is best suited to dealing with issues associated with the self and intimacy than are other media. Taking the example of sexual minorities who use cyberspace as an alternative public sphere, it argues that it is particularly well adapted to two key practices that are essential to community-building and that can only take place in the public sphere: self-definition and political mobilization.
The article also shows how public authorities have always tried to censor new media when used by minorities to demand new rights. It argues that censorship has become increasingly efficient and that today's new media face a new means of censorship in technology. The article illustrates the case with the rating and filtering software used to censor cyberspace. Finally, it claims that the fight for new rights is part of the process of individualization inherent to modernity.
Author P.J. FourieSource: Communicare : Journal for Communication Sciences in Southern Africa 21, pp 17 –40 (2002)More Less
The main purpose of this article is to stimulate and contribute to the debate about the role of the media in South Africa as a developing country. Against the background of an overview of the relationship between the government of apartheid and the media, and the similarity of this relationship to the conflict between the African National Congress (ANC) government and the media in 2000 and the early part of 2001, it is argued that there is a need to rethink the role of the media in South Africa. Such rethinking could start with a revaluation of the values underlining the concept of "freedom of expression". Both the media and the government use the concept of "freedom of expression" as a basis for their interpretation and debate about the role of the media in South Africa. Yet, the historical development of the concept, the values associated with it, and its meaning and relevance in terms of the nature of present day society, including developing societies such as South Africa, are seldom investigated and debated. In short, the concept is taken for granted and dealt with as a matter of course without critical consideration of its content, the values it embodies and its applicability to modern democracies. From such a point of view, a starting-point for discussing the role of the media in South Africa could be a critical investigation of whether the meaning(s) and values attached to the basic concept of "freedom of expression" are still appropriate today. For the government, it would entail a critical investigation of the compatibility of the concept of "freedom of expression" with the developmental role they want the media to play. For the media, it would mean an investigation into whether their modes of operation, their production of content and their distribution of information and meaning are still in line with the original values associated with the development of the concept. Tentative arguments to support this view are presented in this article.
Using printed texts to communicate information in the South African development context : a reception study : research articleAuthor M. SnymanSource: Communicare : Journal for Communication Sciences in Southern Africa 21, pp 41 –60 (2002)More Less
Brochures are often used in South Africa to disseminate information to disadvantaged communities. This article is based on a research project in which the effectiveness of printed texts containing information about agricultural practices was tested among a target audience of small-scale farmers in deep rural areas. The methodology used was informed by reception theory. The historical development of reception study is traced and compared with recent trends in communication research. The findings of this study indicate that considerable interpretation gaps exist between sender and receiver. This is mainly caused by a lack of understanding about the life world of the end-user and results in the absence of a common codal system between communicator and receiver. Empirical studies based on reception theory can make a positive contribution towards improving development communication in the pluralistic cultural and lingual South African society. It may well be used as an instrument to test the effectiveness of messages aimed at a specific target audience.
Converting tacit knowledge into explicit knowledge in organisations : a communication challenge : research articleAuthor M.M. Hugo-BurrowsSource: Communicare : Journal for Communication Sciences in Southern Africa 21, pp 61 –81 (2002)More Less
Business organisations are increasingly viewing knowledge as their most valuable and strategic resource to remain competitive. Every organisation has both explicit knowledge, referring to carefully analysed and defined knowledge, and tacit knowledge, referring to complex knowledge, difficult to specify and often unrecorded. Tacit knowledge becomes embedded in an individual's personal expertise and cannot be expressed through the normal use of words. But it is precisely the tacit knowledge that often delivers a sustainable competitive advantage, as it is this part that competitors have difficulty in replicating.
Many organisations are realizing that they must explicitly manage their knowledge resources and capabilities, and they have initiated a range of knowledge management programmes. An important managerial responsibility resides in managing the knowledge-transfer context, including the assessment of all knowledge possessed by a firm. This necessitates the conversion of tacit knowledge into explicit knowledge.
This article looks at the tacit knowledge literature and focuses on the existing methods of converting tacit knowledge into implicit knowledge in organisations. A pilot survey on existing tacit knowledge articulation in a large South African province is discussed. This has pointed towards a more comprehensive research project, with the aim of providing a model for tacit knowledge communication strategies in South African multicultural firms.
Author G. NyabugaSource: Communicare : Journal for Communication Sciences in Southern Africa 21, pp 82 –89 (2002)More Less
This article explores recent events in Zimbabwe, the violence and intimidation that marred the 2002 presidential elections and the war Robert Mugabe, the country's president since independence in 1980, waged against whoever was opposed to or challenged his leadership - especially white farmers and journalists - in the run-up to the crucial polls.
The identification of a multi-ethnic South African typology, C.K. Corder (University of Pretoria) : research articleAuthor C.K. CorderSource: Communicare : Journal for Communication Sciences in Southern Africa 21, pp 89 –90 (2002)More Less
Factors affecting decision-making in South African sport sponsorships, C.H. van Heerden : research forumAuthor C.H. Van HeerdenSource: Communicare : Journal for Communication Sciences in Southern Africa 21, pp 90 –91 (2002)More Less
This study explores the theoretical construct of sports sponsorship and where they fit into general public relations, marketing and sports marketing theory. The direct expenditure in the local sports sponsorship industry is estimated at close to R2 billion compared to a world-wide figure of $20 billion. However, existing marketing and PR literature is inconclusive about the role of sports sponsorship in the marketing mix or PR strategy. The literature review found that marketing and PR texts do not significantly cover sponsorship. This means that the sponsorship body of knowledge as it relates to marketing and PR is largely uncharted.
Interactive public relations : The World Wide Web and South African NGOs, A.M.E. Naudé (Potchefstroom University for CHE) : research forumAuthor A.M.E. NaudeSource: Communicare : Journal for Communication Sciences in Southern Africa 21, pp 91 –92 (2002)More Less
The Internet has brought about changes in how organizations view and use communication, especially in the field of public relations. Public relations practitioners working in the social responsibility or development spheres can use their organizations' web sites to build their image, to interact and consult with their different publics and stakeholders, and to set the agenda on policy issues. This could have many advantages for non-profit or non-governmental organizations (NGOs).
An investigation of Internet usage among a group of professionals in South Africa : a uses and gratification approach, J.F. Gilbert : research forumAuthor J.F. GilbertSource: Communicare : Journal for Communication Sciences in Southern Africa 21 (2002)More Less
The representation of Mythical Africa at the Lost City : a critical analysis, J. Van Eeden (University of Pretoria) : research forumAuthor J. Van EedenSource: Communicare : Journal for Communication Sciences in Southern Africa 21 (2002)More Less
The purpose of the thesis is to deconstruct and reveal the underlying patterns of thought in the construction of "The Lost City" as a cultural construct. The thesis thus offers a reading of "The Lost City" as a revitalisation of the "myth of Africa" and as indicative of the patterns of capitalism, consumption and neo-colonialism that inflect history, culture, heritage and the experience of the past. The thesis suggests that "The Lost City" creates an elaborate simulacrum of Africa that resonates with an oblique neo-colonial mentality of cultural appropriation that hankers nostalgically for the days of colonialism and western supremacy in the guise of entertainment.
The role of television news in the social transformation process in South Africa, P.J. Mashangoane (Rand Afrikaans University) : research forumAuthor P.J. MashangoaneSource: Communicare : Journal for Communication Sciences in Southern Africa 21, pp 94 –95 (2002)More Less
The study involves a review of relevant mass communication theories, as well as a comprehensive and detailed literature review of social transformations to democracy around the world (e.g. in Asia, Eastern Europe, Latin America and Sub-Saharan Africa) and the role that the media played in these processes.
'n Ondersoek van Afrikaanssprekendes se behoeftes aan Afrikaanse televisieprogramme - 'n gevallestudie, J.M. Grobler : research forumAuthor J.M. GroblerSource: Communicare : Journal for Communication Sciences in Southern Africa 21 (2002)More Less