n Communicare : Journal for Communication Sciences in Southern Africa - Interactive public relations : The World Wide Web and South African NGOs, A.M.E. Naudé (Potchefstroom University for CHE) : research forum




The Internet has brought about changes in how organizations view and use communication, especially in the field of public relations. Public relations practitioners working in the social responsibility or development spheres can use their organizations' web sites to build their image, to interact and consult with their different publics and stakeholders, and to set the agenda on policy issues. This could have many advantages for non-profit or non-governmental organizations (NGOs).


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