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n Communicare : Journal for Communication Sciences in Southern Africa - Integrated marketing communication and the role of public relations therein : a case study of RAU, I. Niemann : research forum

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Abstract

This study determines the role of public relations as a marketing communication function in RAU's integrated marketing communication approach.

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/content/comcare/21/2/EJC27603
2002-12-01
2016-12-08
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