n Communicare : Journal for Communication Sciences in Southern Africa - Understanding and measuring corporate social performance : a multidimensional approach, P. Nel : research forum
|Article Title||Understanding and measuring corporate social performance : a multidimensional approach, P. Nel : research forum|
|© Publisher:||University of Johannesburg|
|Journal||Communicare : Journal for Communication Sciences in Southern Africa|
|Publication Date||Dec 2002|
|Pages||74 - 75|
Corporate social responsibility (CSR) refers to the attempts of organisations to respond to the demands made by the multiple stakeholders with whom they conduct their business. Understanding corporate social performance (CSP) requires researchers and communication managers to develop an approach that can show the value of corporate social responsibility, the performance of the organisation regarding these responsibilities, and the financial impact of responding to these responsibilities. A measure of CSP can hold strategic value for organisations.
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