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- Volume 23, Issue 1, 2004
Communicare : Journal for Communication Sciences in Southern Africa - Volume 23, Issue 1, 2004
Volumes & issues
Volume 23, Issue 1, 2004
Source: Communicare : Journal for Communication Sciences in Southern Africa 23 (2004)More Less
Extracted from text ... Call for papers Communicare awaits articles for its second edition of 2004, Volume 23(2), published in December of 2004. Articles should be submitted to the Administrative Officer by 19 July 2004. Submit articles to: Annette Gouws Administrative officer Department of Communication, RAU University PO Box 524 Auckland Park Tel: +27 11 489 2139 Fax: +27 11 489 2426 E-mail: firstname.lastname@example.org Guidelines for submission of articles 1. All articles (average length 6 000 words) are to be submitted both on computer disk/or via e-mail: The material should be prepared in the following word-processing programmes (in order of preference) Word for Windows, ..
Source: Communicare : Journal for Communication Sciences in Southern Africa 23, pp 1 –14 (2004)More Less
Young Black adolescents can no longer be ignored as an important and strategic market segment in the South African clothing industry. Yet, very little research has been undertaken in the academic domain on their perceptions and attitudes on fashion in general and certain clothing items in particular. Psychological aspects influencing the buying behaviour of young male and female Black consumers have not been explored in great depth. <br>The focus of this article was young Black consumers' perceptions of branded versus unbranded clothes. The results of this exploratory study indicated that (i) both male and female Black adolescents share positive perceptions towards branded clothes; (ii) although unbranded items were perceived as less favourable, their worth was not denied; and (iii) when it comes to possible differences in the two genders' perceptions of designer labels versus non-designer labels, they speak with one voice: designer labels are much preferred. <br>The article concludes with recommendations to marketers in the South African clothing industry as well as some comments on future research on this increasingly important topic.
Source: Communicare : Journal for Communication Sciences in Southern Africa 23, pp 15 –32 (2004)More Less
This paper summarises the findings of a replication of an earlier study by Van Heerden & Puth (1995), which again confirmed that behavioural and visual identities contribute to the corporate image of South African banking institutions. Perceptions were measured through the same semantic differential used in the 1995 study. Eight factors were identified in the replication study, namely social interaction, service, quality, growth, aesthetic characteristics, activeness, liveliness and reputation. A certain degree of overlap between the two sets of factors (1995 and replication study) was detected. The findings emphasise that banks should nurture social relationships with their customers.
Source: Communicare : Journal for Communication Sciences in Southern Africa 23, pp 33 –53 (2004)More Less
Interactivity is one of the most prominent features of the Internet, distinguishing it from traditional mass media such as newspapers or television. However, when discussing the concept of interactivity, most people tend to think only about the bells and whistles on particular web sites without considering interactivity as a theoretical concept. As this aspect has such important implications for communication theory, in general, and for the use of the Internet as a communication medium, it is essential for communication scholars and all communication practitioners (including public relations practitioners) to understand the theoretical roots of interactivity. This would enable academics to apply interactivity as a theoretical concept to new media research and practitioners to make better use of the Internet as a communication medium. This article explores the concept of interactivity and makes a connection between interactivity and the application of the two-way symmetrical model of public relations to public relations on the web.
Author B. SteynSource: Communicare : Journal for Communication Sciences in Southern Africa 23, pp 54 –78 (2004)More Less
The aim of this conceptual analysis of Kuhn's paradigm theory was to explore whether the concept of paradigm could be applied to the public relations domain-specifically with regard to concepts such as dominant paradigm, paradigm debate, paradigm struggle and scientific revolution. <br>Based on the findings, the author suggests that the first three models of public relations are the theory that represents the origins of public relations as a (social) science; that the <I>dominant paradigm</I> of normal science practice in public relations is persuasion; and that <I>alternative paradigms</I> debated are about inter alia professionalism, ethical performance, conflict, chaos and pluralism. Furthermore, an important paradigm debate is currently taking place between eminent US scholars (relationships) and European scholars (reflection). However, the real <I>paradigm struggle</I> is seen to be between persuasion and two-way symmetrical communication (regarded by some as <I>a struggle between symbo</I>lic and behavioural relationships). The author's conclusion is that public relations is currently suffering an identity crisis which could, with a number of alternative paradigms available, lead to a <I>scientific revolution</I> in the discipline.
Author B. OlivierSource: Communicare : Journal for Communication Sciences in Southern Africa 23, pp 79 –91 (2004)More Less
This paper addresses the question of communication from a perspective opened up by Derrida's reading of Joyce's Ulysses in terms of the relationship between the notion of the 'yes' or iterability, the signature of (and counter-signature to) a text and two types of laughter. It is shown that the same aporia that confronts the reader of Ulysses, namely that a counter-signature to the text is possible as a novel event and is simultaneously not possible as such, faces participants in communication: communication is and is not possible. The work of Hardt and Negri is further used to add another dimension to this aporia, this time focusing on the paradox of living in a so-called 'age of communication', while certain events of resistance to the agencies of global hegemony are incommunicable.
Source: Communicare : Journal for Communication Sciences in Southern Africa 23, pp 92 –119 (2004)More Less
This article reports on a prescriptive generic Globalisation Model that was developed for vocationally oriented public relations education in globalised contexts. The model is based on a literature study that pointed out that the public relations profession is both affected by the forces of globalisation, and it has the potential to play a role in the management of globalisation towards a constructive outcome. The model consists of a recommended curriculum and recommendations pertaining to the functioning of public relations education departments in the context of globalisation. It is accompanied by an annexure indicating how the generic Globalisation Model should be adapted for application in South Africa.
Author G. NyabugaSource: Communicare : Journal for Communication Sciences in Southern Africa 23, pp 120 –136 (2004)More Less
This article explores the recent trends in information technology, specifically the Internet, and what role it can play in the development and sustainability of democracy in Africa. It examines what role it can play in revitalising the public sphere and how it can influence political decisions in the continent. However, I argue that even though the Internet has had profound effects on people's lives, contributing significantly to communication and information sharing, its real potential is yet to be realised in Africa. This means in effect, that although it might have contributed to various sociological phenomena, it could potentially be dangerous to the growth of democracy in Africa because it is still in the hands of a few, especially those in power.
Source: Communicare : Journal for Communication Sciences in Southern Africa 23, pp 137 –148 (2004)More Less
The world economic system's transformation from a dominant mass-production model to a mass-customisation model is seen to have created a demand for personal information from consumers. This has led to many consumers feeling the need to protect their information as businesses request increasingly more personal information during commercial transactions. This conceptual paper addresses information privacy as an inter-disciplinary issue that affects relationships at micro, macro and global levels. First at micro level, addressing the value perception of information among consumers and marketers; secondly at macro level, illustrating the role of the government in protecting information privacy; and thirdly at global level, since the flow of information plays a major role in eliminating boundaries between countries. Finally, the managerial implications of information privacy are discussed, concluding that effective customer relations now require businesses to communicate in ways that make their customers feel protected.
Author E. BornmanSource: Communicare : Journal for Communication Sciences in Southern Africa 23, pp 149 –170 (2004)More Less
The recent flourishing in discourses on identity in the social sciences as well as the fact that struggles of identity have become the paradigmatic form of social and political conflict in the modern world form the contextual framework of this article. Firstly, it explores the development of theorising and research on identity in a sister discipline of Communication Science, namely Psychology, and specifically the development of social identity theory that acknowledges the vital role of social groups in identity processes. Furthermore, it explores how some subdisciplines of Communication Science deal with identity issues and, more specifically, with the role of social identities in communicationrelated phenomena. An alternative theoretical framework for the study of communication and identity is discussed. Finally, attention is given to the way in which processes associated with identity could influence communication-related phenomena and could be incorporated in the theorising and research within various subdisciplines of Communication Science.
HIV / Aids policy : communication between provincial and local levels in the North-West Province - does it work?Source: Communicare : Journal for Communication Sciences in Southern Africa 23, pp 171 –196 (2004)More Less
In approaching and addressing HIV / Aids, policies should play a major role in orchestrating the country's attempt to fight the pandemic. Policies on the HIV / Aids issue are mainly formulated at national and provincial levels and there are supposed to be instructive and applicable at local level. Therefore, in this paper, we focus on the communication between provincial and local levels with regard to the HIV / Aids policy in general and the policy documents in particular. <br>Thus, our objectives are the following: to describe a few theories briefly in order to provide a theoretical perspective on policy; to discuss the South African policy on HIV / Aids and the Aids council system in the North-West; to describe the situation at local and provincial levels, with the local level envisaged as the site where policy is implemented; and to provide insights into the way in which communication is working or not working between provincial and local levels, as far as effective policy formulation and implementation are concerned. <br>The findings confirm that there is a large gap between the provincial and local levels. Within the district of Potchefstroom, the knowledge, interpretation and meaning of provincial policy documents are varied and fragmentary. Although a policy is perceived to be a guideline for the Local Aids Council (LAC), most organisations, represented on the LAC, do not experience governmental policy as a guideline for their HIV / Aids programmes and activities.
Author P.M. AlexanderSource: Communicare : Journal for Communication Sciences in Southern Africa 23, pp 197 –219 (2004)More Less
E-mail has become an accepted means of communication in working environments, and virtual teams who infrequently meet face to face tend to use e-mail extensively even when they are involved in complex and sensitive discussions. This paper reports on an analysis of the e-mails of university students working in virtual teams. It was found that the timing of e-mail messages provides implied information and compensates to some extent for the loss of non-verbal cues that are present in face-to-face communication. This implied information contributes to the richness of the information and assists the reader in interpreting not only the message but also the context. As a result, trust can be established or undermined. Actual examples are provided to illustrate some of the issues.
Author D. MulderSource: Communicare : Journal for Communication Sciences in Southern Africa 23, pp 220 –237 (2004)More Less
Marketing communication is not a new phenomenon. Communication has been part of the marketing process for as long as people have exchanged goods. However, the advent of technology and research, among other reasons, has made the marketing communication process increasingly sophisticated in recent decades and has given rise to integrated marketing communication (IMC) and the integrated communication phenomenon. <br>To understand this new approach to marketing communication, one has to go back to the roots thereof and scrutinise the path of development. "Innovation begins with abandonment. It's not what you start; it's what you stop that counts", says Drucker (as quoted in Schultz, Tannenbaum & Lauterborn, 1994:1). This statement underlines the importance of knowledge about the development of marketing communication in order to understand the importance and effective application of this new approach called integrated communication. <br>In this study historical research was conducted to seek out the implications of, and/or relationships between, approaches in marketing communication from the past and their connections with the present. The paper explores the different phases that occurred in the development of marketing communication from a mass communications focus in the 1960s to the integrated communications imperative of the present. It became apparent that integrated communication, which envelops integrated marketing communication, is crucial to an organisation's overall success.
Mass media and the challenge of xenophobia in promoting the ideals of the New Partnership for Africa's Development (NEPAD) : last wordAuthor M. MogekwuSource: Communicare : Journal for Communication Sciences in Southern Africa 23, pp 238 –246 (2004)More Less
Extracted from text ... The Last Word M Mogekwu Mass media and the challenge of xenophobia in promoting the ideals of the New Partnership for Africa's Development (NEPAD) 1. INTRODUCTION One of the most important events on the African political landscape in the new millennium was the "transformation" of the Organization of African Unity (OAU) to the African Union (AU). One of the major goals of the new African Union is to reposition the African continent in the globalizing world in such a way that interaction among its nation states and with the rest of the world is improved and geared towards sustainable ..
Source: Communicare : Journal for Communication Sciences in Southern Africa 23, pp 247 –260 (2004)More Less
Extracted from text ... Research forum UNIVERSITY OF WESTMINSTER MANO, W. 2004. African national radio and everyday life: a case study of Radio Zimbabwe and its listeners. PhD Promotor: Prof P. Scannell The study critically explores the dynamic relationship between Radio Zimbabwe, a dual national language public service radio station, and its everyday listeners in Zimbabwe. Using a multi-method qualitative case study approach, I critically examine how radio programmes, production processes and aspects of scheduling are articulated to Zimbabwean daily life. On the one hand, Zimbabweans choose Radio Zimbabwe primarily because of its use of familiar and easy to understand African languages, as opposed ..