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- Communicare : Journal for Communication Sciences in Southern Africa
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- Volume 24, Issue 1, 2005
Communicare : Journal for Communication Sciences in Southern Africa - Volume 24, Issue 1, 2005
Volumes & issues
Volume 24, Issue 1, 2005
Source: Communicare : Journal for Communication Sciences in Southern Africa 24 (2005)More Less
Extracted from text ... Call for papers Communicare awaits articles for its Second edition of 2005, Volume 24(2), published in December of 2005. Articles should be submitted to the Editor by 31 July 2005. For more information, please contact: Annette Schutte (Administrative officer) Department of Communication, University of Johannesburg, PO Box 524, Auckland Park Tel: +27 11 489 2139, Fax: +27 11 489 2426, E-mail: firstname.lastname@example.org Guidelines for submission of articles 1. All articles (average length 6 000 words) are to be submitted both on computer disk/or via e-mail: The material should be prepared in the following word-processing programmes (in order of preference) Word ..
Source: Communicare : Journal for Communication Sciences in Southern Africa 24, pp 1 –19 (2005)More Less
This study partially replicated similar research conducted by Yrle, Hartman & Galle (2002:262) and Yrle, Hartman & Galle (2003:95-96) in the United States (US), which examined the correlations between communication style and leader-member exchange (LMX) in the South African context. It also took into consideration the potential impact of aspects such as gender, demographics and diversity on supervisor-subordinate LMX and communication considering the uniqueness of the South African environment. <br>The research was conducted among supervisors and their subordinates at a South African government department. Forty-nine supervisors and subordinates, effectively representing 27 organisational dyads, were able to participate in this study. It yielded some interesting results, the most important of which is that the Pearson correlation coefficient statistical analysis supported the proposition that there is a correlation between LMX and communication in dyadic relationships.
Source: Communicare : Journal for Communication Sciences in Southern Africa 24, pp 20 –48 (2005)More Less
Organisations know that the Internet could or should play an important role in goal achievement, but are uncertain about its strategic application. It can therefore be said that the Internet remains largely 'a technology in search of a strategy'. <br>This article explores 'Internet strategy' from the perspective of the corporate communication domain, specifically within the framework of two meta-theoretical approaches: the Excellence approach and the two-way symmetrical approach to public relations and communication management. 'Internet strategy' is conceptualised based on the following theories: information theory, the communication process, mass communication theory, strategic management theory, corporate communication roles theory, and the models for developing corporate communication strategy and communication plans. <br>The most important findings indicate that, with regard to the corporate communication process, the Internet is regarded as a medium or channel and, as such, it can make a contribution on all strategy levels. The concept of 'Internet strategy' is specifically seen to be part of operational strategy at the micro organisational level. However, considering the use of the Internet already at the functional strategy level ensures that its use is not decided upon in isolation, but forms part of corporate communication goal achievement.
Source: Communicare : Journal for Communication Sciences in Southern Africa 24, pp 49 –68 (2005)More Less
In an over-saturated market, advertisements have become more risqué as companies vie for consumer attention and lesbian content in advertising seems to be on the increase in mainstream media. This article attempts to discover whether lesbian content in advertising elicits positive or negative consumer attitudes towards the advertisement and the brand, and to link these attitudes with the intention to purchase the product. By doing so, marketers will be able to ascertain whether this type of advertising appeal is effective or whether it offends consumers and therefore decreases product sales. <br>The study was quantitative in nature and used descriptive research in a field setting. It was found that there is a significant correlation between tolerance of homosexuality and acceptance of lesbian content in advertising. In addition, these advertisements attracted attention and interest and were not perceived as particularly immoral, exploitive or offensive by most of the sample population. In terms of attracting attention and interest, and being memorable to consumers, advertisements containing clear lesbian interaction are more effective than those with lower levels of homoerotic tension.
Source: Communicare : Journal for Communication Sciences in Southern Africa 24, pp 69 –88 (2005)More Less
There is a lack of knowledge and understanding of the practice of public relations (PR) in Africa, which prohibits the continent to fulfil its responsibility towards the global PR society as well as other developing countries. Based on the findings of a master's dissertation on the practice of PR in Africa, this article focuses on one of the concepts that were measured, namely PR roles. <br>The article discusses current literature in the field of roles research and describes the empirical verification of two PR roles in Africa. Although the three roles of the PR strategist, manager and technician were measured, only two roles emerged during the factor analysis: the role of the strategist (Factor 1), and the combined roles of the technician/manager (Factor 2). <br>The data was collected by means of a self-administered electronic questionnaire. Data analysis consisted of both Exploratory Factor Analysis (EFA) and Common Factor Analysis (CFA) where the underlying dimensions were extracted, indicating the items used to define the PR roles.
A Cognitive Linguistics approach to the 'less is more' paradox of communication, with specific reference to public relations messagesAuthor L. BeardSource: Communicare : Journal for Communication Sciences in Southern Africa 24, pp 89 –111 (2005)More Less
In this article the spotlight falls on the challenge to public relations practitioners to achieve a 'less is more' approach - not less communication, but less ambiguity. This article focuses on the way in which Cognitive Linguistics tools can facilitate clarity in public relations messages, as illustrated in the analysis of a slogan.The relationship between assumptions within this framework and issues in public relations is pointed out and illustrated. Within the Cognitive Linguistic analysis presented here, it is argued that public relations messages can be analysed in terms of specific conceptual metaphors, and that ambiguity can be limited by proposed mental mechanisms. The analysis ties in with the claim that much of our conceptualisation of experience is metaphorical, which both motivates and constrains our creativity.The advantages of an analysis within Cognitive Grammar are shown to reside in its potential to interpret linguistic expressions metaphorically and to account for stylistic phenomena.
Author A.C. LeonardSource: Communicare : Journal for Communication Sciences in Southern Africa 24, pp 112 –128 (2005)More Less
Organizations of all shapes and sizes have to embrace information technology to survive and thrive in an increasingly competitive environment. Consequently, the level of penetration and sophistication of information technology is growing rapidly, and with it a concomitant increase in the level of organizational impact. In this article the authors investigate the impact of an Intranet on organizational issues, such as communication. The research study shows that technology like an Intranet, if used correctly, can have a very positive impact on an organization's communication culture and as such on various other important organizational issues. The research was conducted in an insurance company in South Africa ("The Insurance Company").
Source: Communicare : Journal for Communication Sciences in Southern Africa 24, pp 129 –153 (2005)More Less
The effects of wireless communication on society emphasise one of the discrepancies that exists between developed and developing countries like South Africa. Mobile commerce is experiencing a growth rate in the developed world unlike in South Africa. Wireless communication in the form of mobile communication is being adopted at a significant pace, especially among urban emerging youth markets in South Africa. This market's connectivity is mainly via SMS. The most pertinent finding of the research is that the role of cellular phones as an m-commerce application in the emerging youth market is one of connectivity, lifestyle and usage convention.
Author C. FaureSource: Communicare : Journal for Communication Sciences in Southern Africa 24, pp 154 –170 (2005)More Less
The theme of this article is investigative journalism and the importance of this particular type of journalism for upholding democratic practices. By giving a theoretical foundation and by using a case study, the author shows that investigative journalism plays an important role in furthering democratic ideals and in bringing about change in society.
Author P.J. FourieSource: Communicare : Journal for Communication Sciences in Southern Africa 24, pp 171 –176 (2005)More Less
Extracted from text ... The Last Word: The "Africanisation" of communication studies The Last Word PJ Fourie The "Africanisation" of communication studies WHERE DO WE STAND WITH THE "AFRICANISATION" OF COMMUNICATION STUDIES? As academics and lecturers we are well aware of the demands of transformation. Many of us have been and are going through the demanding, time-consuming and bureaucratic exercises of SAQAtising our syllabi. In the process, meaningless and unimaginative templates tend to dictate the academic activity, leaving little to the creative intellectual mind. We have been and are going through the processes of adapting our syllabi to outcome-based education and teaching, now to ..
Source: Communicare : Journal for Communication Sciences in Southern Africa 24, pp 177 –190 (2005)More Less
Extracted from text ... Research Forum Research Forum UNIVERSITY OF PRETORIA MEINTJES, C. 2004. Determining employee communication satisfaction at a Private Higher Education Institution - a descriptive study Degree: MCom (Communication Management) Supervisor: Benita Steyn The Private Higher Education Institution being investigated in this study is part of the largest private education provider in South Africa. It focuses on higher learning at both undergraduate and postgraduate levels, and it is an accredited learning institution with the Council on Higher Education. Even though this institution relies heavily on supervisory communication to inform and motivate employees, the possibility exists that employees are experiencing uncertainty about, and ..