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- Communicare : Journal for Communication Sciences in Southern Africa
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- Volume 24, Issue 2, 2005
Communicare : Journal for Communication Sciences in Southern Africa - Volume 24, Issue 2, 2005
Volumes & issues
Volume 24, Issue 2, 2005
Source: Communicare : Journal for Communication Sciences in Southern Africa 24 (2005)More Less
Extracted from text ... Call for papers Communicare awaits articles for its first edition of 2006, Volume 25(1), published in July of 2006. Articles should be submitted to the Editor-in-chief by 18 February 2006. For more information, please contact: Administrative officer Department of Communication, University of Johannesburg, PO Box 524, Auckland Park Tel: +27 11 489 2139, Fax: +27 11 489 2426, E-mail: email@example.com Guidelines for submission of articles 1. All articles (average length 6 000 words) are to be submitted both on computer disk/or via e-mail: The material should be prepared in the following word-processing programmes (in order of preference) Word for ..
The role of product placement in feature films and broadcast television programmes : an IMC perspective : research articleAuthor D.L.R. Van der WaldtSource: Communicare : Journal for Communication Sciences in Southern Africa 24, pp 1 –16 (2005)More Less
Emphasis on product placement as a variable in the marketing communication strategy of organisations seems to be a relatively new focus. However, evidence exists that as early as the 1940s product placement was used in feature films to brand products and services. The initial use of product placements in feature films received new opportunities through the introduction of new electronic media, such as video, DVD, mobile messaging, electronic billboards, Internet clips and websites. Product placement is not confined to cinema feature films. New electronic media offer unique opportunities for product placement, which necessitated the renewed focus on product placement as a vehicle of deliberate product exposure within the broader integrated marketing communication (IMC) context. <BR>The use of product placement has increased rapidly over the last few years. Product names are increasingly being featured in films and television programmes. Companies are increasingly seeking to broaden their marketing campaigns to include product placement in broadcast media to confirm the product's brand identity or to reach different audiences effectively. <BR>This article aims to describe the context in which product placement is categorised. It also explains the relevance of product placement as a vehicle of communication in the integrated marketing communication strategy. <BR>In order to reach the set objectives of this article, a literature review of existing information was conducted. The article does not claim to be a comprehensive work on product placement in general - it rather attempts to provide a theoretical framework in which product placement could be studied.
Communicating affirmative action in three South African organizations : a comparative case study perspective : research articleSource: Communicare : Journal for Communication Sciences in Southern Africa 24, pp 17 –46 (2005)More Less
Problems associated with the management of communication (in the broadest sense of the word) are a recurring theme in both Corporate Communication Management and Human Resource Management literature and in research on the implementation of affirmative action as part of the Employment Equity Act in the South African context. Therefore, the following research question was formulated: "How do South African organisations manage communication about affirmative action (against the backdrop of employment equity?". <BR>This article provides an overview of some dimensions of an exploratory qualitative study that investigated this research question. The ever-increasing strategic importance of organisational performance regarding the EEA highlights the need for research in this area. This study is one of only a few empirical studies in the field of Corporate Communication with the emphasis on topics related to the management of communication in this specific transformational context. <BR>Since this study focused on aspects that had not been researched previously (or verified empirically), an exploratory approach had to be followed, with the purpose of gauging possible current trends related to the management of communication about AA in a selection of South African organisations. A case study comparison of three organisations yielded the following results on four sub-questions derived from the overarching research question. The organisations researched (1) comply with their legal duty to inform and consult with stakeholders about the process of EE as stipulated in the Code of Good Practice for the EEA (Department of Labour, 1999); (2) the management of EE is viewed as a transformational change process, as opposed to a once-off incident; (3) the management of communication in this context is viewed as a critical success factor, but a disparity exists between the emphasis placed on strategic external and internal communication efforts; and (4) leaders at all hierarchical levels have different communication responsibilities in relation to this transformational process. <BR>Based on the results of this study, the major recommendation for the management of affirmative action communication pertains to the need to address the perceived gap between internal and external communication efforts. Since strategic internal communication is not only viewed as critical for the dissemination of information, but also as the vehicle through which transformation is facilitated, the value thereof should not be underestimated.
Author N. Van der MerweSource: Communicare : Journal for Communication Sciences in Southern Africa 24, pp 47 –65 (2005)More Less
In developing countries, the popular media can be used effectively to address social problems (Vaughan, Rogers, Singhal & Swalehe, 2000:82). In recent decades, various developmental, educational and other socially useful messages have often been included in the content of soap operas (Mody, 1991). <BR>The producers of South African soap opera Isidingo are acutely aware of their social responsibility and therefore attempt to make a contribution towards social change and nation building. As such, Isidingo employs positive role models to transmit pro-social messages to its viewers. This paper will report on a study that explored the application of the entertainment-education (E-E) strategy in the local soap opera Isidingo by investigating the perceptions of female viewers in respect of self-reported knowledge acquisition, attitudes and behavioural changes due to watching this programme.
Source: Communicare : Journal for Communication Sciences in Southern Africa 24, pp 66 –81 (2005)More Less
This study investigates whether the different home languages of the employees in a South African corporate have an influence on their perception of the organisational structure and processes. The study was conducted in the context of the ABSA financial institution in the Western Cape. <BR>The authors conducted a series of interviews with management-level employees who speak Afrikaans, English and Xhosa as home languages, in an attempt to ascertain the extent of the influence of individual cultures on perceptions and actions in corporate society. Specific attention was given to how these individuals perceived meetings, decision-making processes and conflict. <BR>These interviews were transcribed verbatim and studied by means of narrative analysis using a specialised software package to provide better insight into the roles that language and culture play in a South African organisation. Based on the narratives provided by the respondents in this study, the authors concluded that individual culture plays a significant role in the perceptions of organisational structures such as conflict management, interaction during meetings, decision-making and the acceptance of authority. <BR>South Africa is now celebrating more than ten years of democracy following the country's first democratic election in 1994. In the past decade, corporate South Africa has seen an unprecedented cultural diversity in its workforce. The dynamics of local organisations have changed to incorporate the various cultural representations. In an attempt to explore the multicultural phenomenon that exists in the workplace, the authors conducted a study among the supervisory and managerial staff of a prominent South African financial institution, ABSA, in the hope of providing better insight into the roles language and culture play in a South African organisation. Such an understanding could not only establish a more effective organisational culture, but also ultimately help South African business to deal with cultural diversity and conflict in the workplace in a more creative way. This article describes a qualitative research project utilising narrative analysis to investigate how employees' home language influences their perception of corporate culture.
Does the flirting behaviour of a selection of black South African youths differ from Western perspectives on flirting? An exploration : research articleSource: Communicare : Journal for Communication Sciences in Southern Africa 24, pp 82 –104 (2005)More Less
Research shows that flirting is found in all cultures and societies. However, very little research has been conducted on the differences in the courtship and flirting behaviour of people from diverse cultures. Like all other communication behaviour, flirting behaviour varies from culture to culture, and acceptable flirting behaviour in one culture might be viewed as inappropriate in another. Likewise, because all forms of communication are dynamic, generation gaps may lead to conflict as a result of differences in opinion about the appropriateness of certain behaviours. Thus, the patterns of flirting behaviour are culture-specific and even generation-specific. Although there are research findings available on flirting behaviour in Western and Eastern cultures, very few scholars have researched flirting behaviour in African cultures. This article provides a brief summary of existing research findings. In order to gain insight into culture-specific views and opinions, a qualitative research design in the form of focus group interviews with a selection of black South African youths was utilised. The primary aim of the study is to explore the similarities and differences between the flirting behaviour of a selection of South African youths from an African background and Western research findings on flirting behaviour. Secondary aims are to explore whether some black South African youths' perceptions of acceptable flirting behaviour differ from their interpretation of their parents' views, and to utilise a qualitative research design in order to identify useful and appropriate variables that could be tested quantitatively in follow-up studies. It is cautiously concluded that there are both similarities and differences between the reported flirting behaviour of South African youths from an African background and Western research findings on flirting behaviour. Furthermore, most of the participants indicated that the flirting behaviour they exhibit is unlikely to be viewed as proper behaviour by their parents.
Social communication networks and videoconferencing : strategic management decisions in new organizational forms - the case of TELP : research articleSource: Communicare : Journal for Communication Sciences in Southern Africa 24, pp 105 –132 (2005)More Less
This study examined new organisational environments and environmental variables involved in the adoption and implementation of new communication technology. This includes structures within the organisation and social communication networks. Social communication networks determine the levels of the measurement of the processes associated with managerial practices and policies regarding videoconferencing implementation. <BR>Videoconferencing as a communication management tool should not only take into account the numerous applications of videoconferencing, but also consider all the implications for management. <BR>The study utilised focus group research, social network analysis and descriptive statistics in the investigation of the manifestation of the above-mentioned variables in the Tertiary Education Linkages Project (TELP), which is a linkage project between the Eastern Cape Technikon and Texas Southern University. The study utilises triangulation for the establishment of acceptable levels of reliability and validity. <BR>The data analysis revealed that videoconferencing facilitates organisational communication networks on the precondition that communication networks and the communication environment are well managed. The nature of social networks reveals that it will always be in existence where human interaction is present. However, communication management strategies are indeed required to ensure that the quality of information disseminated over the social network contributes to sound managerial outcomes. It was furthermore established that communication management policies do not necessarily affect individuals' experiences of videoconferencing. However, as a communication management tool, videoconferencing must be guided by effective communication management policies and practices for the group to be effective.
Looking for a new South African journalism : is the next generation ready for the challenge? : last wordAuthor A. HadlandSource: Communicare : Journal for Communication Sciences in Southern Africa 24, pp 133 –138 (2005)More Less
Extracted from text ... The Last Word: Looking for a new South African journalism: is the next generation ready for the challenge? The Last Word A Hadland Looking for a new South African journalism: is the next generation ready for the challenge? Just over ten years after South Africa became a democracy, the media is still struggling to understand and fulfil its role in the new dispensation. The state is no longer simply the enemy. Now the media is required to be more nuanced in its responses. It must not only be a watchdog and corruption-buster, but it must also nurture goodwill and support ..
Source: Communicare : Journal for Communication Sciences in Southern Africa 24, pp 139 –155 (2005)More Less
Extracted from text ... Research Forum Research Forum In order to facilitate this journal's contribution to being a meeting place for academic debate in the broad field of Communication Studies, this section publishes information on recently completed master's dissertations and doctoral theses. For more information/contributions contact: firstname.lastname@example.org UNIVERSITY OF PRETORIA DU PLESSIS, M. 2004. Internal corporate communication in a transitional economy: a case study of a financial services organisation Degree: MCom (Communication Management) Supervisor: Prof Ansk? F. Grobler South Africa's business environment is dynamic and challenging. Communication across cultures and races is complex. The aim of the research was to ascertain whether twoway symmetrical ..