n Communicare : Journal for Communication Sciences in Southern Africa - Political posters : communicators or decorations? : last word

Volume 25, Issue 1
  • ISSN : 0259-0069



Extracted from text ... The Last Word Political posters: communicators or decorations? LM Fourie The last word: Political posters: communicators or decorations? Political posters are often described as the decorations of elections. However, on how effective or successful political posters really are in harvesting votes, the last word has not been spoken. Although no party has probably ever won or lost an election because of its posters, the power of posters should not be underestimated. Posters are generally more effective in raising awareness than actually persuading voters to vote for a specific party. Political posters contribute mainly to image building, the reinforcement of party ..

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