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- Volume 26, Issue 2, 2007
Communicare : Journal for Communication Sciences in Southern Africa - Volume 26, Issue 2, 2007
Volumes & issues
Volume 26, Issue 2, 2007
Author Gideon De WetSource: Communicare : Journal for Communication Sciences in Southern Africa 26, pp II –III (2007)More Less
Since the repositioning of Communicare in 2005, it has been quite encouraging to notice the increase in the number of articles from such wide paradigmatic spectrum. This is evident in the theoretical and methodological scope and focus of these articles. We should like to encourage this and Communicare 26(2) once again bears testimony to the trend.
State-media relations in post-apartheid South Africa : an application of comparative media systems theory : research articleAuthor A. HadlandSource: Communicare : Journal for Communication Sciences in Southern Africa 26, pp 1 –17 (2007)More Less
In 2004, Daniel Hallin and Paolo Mancini published a landmark work of media theory entitled Comparing media systems: three models of media and politics. The theory, like the models it makes use of, has a high degree of relevance for South African media scholars. Primarily, the theory investigates the relationship between the state and the media, an interconnection of profound significance in the South African context, yet one that has not been explored sufficiently by scholars. This article, which focuses primarily on South Africa's print media sector, sets out the parameters, major dimensions and some indicators of the Three Models paradigm. It then presents recent research in which the theory is applied to South Africa. It concludes that South Africa's media system falls largely into the Polarised Pluralist model though it retains strong liberal model traits.
A CEO's internal communication programme for middle management and its influence on their perception of the corporate reputation : a quantitative and qualitative analysis : research articleSource: Communicare : Journal for Communication Sciences in Southern Africa 26, pp 18 –35 (2007)More Less
There seems to be consensus amongst scholars that reputation management rests on a foundation of corporate communication, and it is moreover believed that the chief executive officer (CEO) is the perceived owner and defender of an organisation's reputation (Hutton, Goodman, Alexander & Genest, 2001: 248 and Gonring 2004: 12).
Since corporate reputation and values instilled through internal corporate communication reverberate outside organisations (Roberts, 2004), the CEO should utilise internal corporate communication effectively to enhance his / her and the company's reputation among employees as a stakeholder.
The research problem that prompted this research has, therefore, been formulated as: Does the internal corporate communication programme of the CEO of the ABC Group have any significance for middle management employees' perception of the reputation of the organisation? The aim of the study is to illustrate the link between the internal corporate communication programme of an organisation's CEO and middle management employees' perception of the reputation of the organisation.
A pragmatic research approach was adopted for this study, and two communication theories - the systems theory and in particular the interrelatedness aspect thereof, and the flow of information aspects of the information theory (Bowers & Courtright, 1984: 23) - were used as the conceptual premise of the study. Based on the fact that the nature of the study is interpretative, a combined qualitative-quantitative research approach was employed for the collection, analysis and representation of data. The study concurs with the finding that the internal corporate communication programme of the CEO of the ABC Group does in fact have significance for middle management employees' perception of the reputation of the organisation.
Author B. OlivierSource: Communicare : Journal for Communication Sciences in Southern Africa 26, pp 36 –55 (2007)More Less
This article sets out to explore what it is to live in the postmodern age as an 'individual', that is, as someone with a distinct sense of self. Consideration is given both to the possibility that individuals today, in the context of globalisation, may not have such a distinct sense of personal 'identity', and also to what it is to have an identity. These questions are explored in relation to the so-called postmodern subject - or the subject in the age of globalisation, the age of hypercommunication, or of 'informatization' - which one may assume to be constituted very differently from the 'modern' subject of the 19th-century, or even more radically differently from premodern subjects. One could say that what Hardt and Negri regard as distinctive for postmodernity - informatisation, made possible by advanced communications technology - is inseparable from the 'identity' of postmodern individuals. Moreover, Derrida's insistence that the communications technology characteristic of an era embodies a change in subjectivity (and hence, in identity), points to a significant clue regarding the identity of postmodern subjects. The aim of the present article is therefore to explore what all of these divergent considerations mean with regard to the issue of identity in the contemporary world - whether one has reason to believe that identity has evaporated in the flux of postmodern life, or if some of the theoretical perspectives invoked here enable one to affirm the continued legitimacy of talking about identity today.
Source: Communicare : Journal for Communication Sciences in Southern Africa 26, pp 56 –70 (2007)More Less
The continued success of entertainment education programmes around the world has seen an increase in the use of theatre for HIV / AIDS interventions. Both UNAIDS and UNESCO recommend the use of such cultural strategies for HIV / AIDS awareness. A brief survey of current evaluations in this field reveals such projects in Kenya, Angola, Mozambique, the Netherlands and Honduras, amongst other countries. Forum theatre is reported as being used as a technique to deepen understanding of HIV / AIDS issues in programmes in Georgia, Tanzania, Burkina Faso and South Africa (The Communication Initiative, 2007).
This paper explores the application of participatory theatre techniques in a South African factory environment in 2003. It investigates the conditions and context for the project, some of the theoretical underpinnings of the forum theatre concept, and the reception of the project by the factory audience. Essentially, the paper seeks to determine whether forum theatre is an appropriate strategy to use for HIV / AIDS awareness in this environment.
Author R. RibbensSource: Communicare : Journal for Communication Sciences in Southern Africa 26, pp 71 –88 (2007)More Less
This article deals with communication problems in intercultural communication in the workplace. Findings from this study have practical implications for developers of both intercultural and language courses. The research established that a beckoning gesture commonly used by white people is regarded as offensive by most blacks. At the same time many whites are unaware of non-verbal politeness markers signalled by means of kinetics. What whites interpret as "blunt" requests (often regarded as demands) can be ascribed to different norms of communication in African languages. These findings have implications for successful intercultural communication in an industrial society. Awareness of differences in verbal and non-verbal behaviour (termed mutual ignorance by Reagan) needs to be included in training for all members of the multicultural workforce.