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- Communicare : Journal for Communication Sciences in Southern Africa
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- Volume 27, Issue 1_2, 2008
Communicare : Journal for Communication Sciences in Southern Africa - Volume 27, Issue 1_2, 2008
Volumes & issues
Volume 27, Issue 1_2, 2008
Author Gideon De WetSource: Communicare : Journal for Communication Sciences in Southern Africa 27, pp II –III (2008)More Less
Essentially, this volume of Communicare reflects on communication in organising and in organisational contexts. The spectrum includes theoretical perspectives ranging from the functionalist, systemic approaches, the rational structural tradition in organisations, to a trend in television advertising where language diversity, translation, and / or re-conceptualisation are circumvented by conceptualising a visual message devoid of voice-over. The contextual manifestation of communication can be found in areas such as stakeholder management with a focus on corporate image and reputation; in the denial of the individual and ethical considerations within a rational structural organisational context; in internal communication and competitive environments, and in visual television messages devoid of voice-over in the context of advertising.
Author N. BechanSource: Communicare : Journal for Communication Sciences in Southern Africa 27, pp 1 –18 (2008)More Less
Positive reputation is a valuable corporate asset and needs to be managed proactively in response to new threats entering the marketplace. Recent events have shown that the reputation of an organisation can take years to build, yet takes only a few seconds to destroy. In this study, it is suggested that knowing the top determinants of current reputation management can only help to enhance the business objectives of an organisation by contributing to the bottom line and gaining a competitive advantage. This paper looks at what communication managers in top-listed companies operating in South African consider the top determinants of managing corporate reputation in their organisations to be. The paper draws links between managing organisational reputation and stakeholder management, and provides valuable findings for communication specialists working in positions of management.
Employees' perceptions of symbolic corporate identity elements and employer-employee relationships at Lonmin PlatinumSource: Communicare : Journal for Communication Sciences in Southern Africa 27, pp 19 –40 (2008)More Less
Apart from historical and contextual factors complicating the mining industry, Lonmin Platinum's management of employee relationships was further complicated by its diverse workforce of approximately 20 000 employees consisting of literates, semi-literates and illiterates. In addition, the company comprised five business units, each with their own corporate identity. Within this context it was expected that Lonmin's relationship with its employees would take some strain.
While the relationship between corporate image and stakeholder management has been debated, the impact of symbolic corporate identity elements on specific relationship dimensions has not yet been investigated and is addressed in this article by means of the following research question : What is the relationship between employees' perceptions of symbolic corporate identity elements and employer-employee relationships at Lonmin Platinum?
This study indicated a relationship between employees' perceptions of how effectively the company reached it objectives, specifically a safe working environment, a healthy working environment, socio-economic empowerment and accountability, and the quality of its employee relationships.
Source: Communicare : Journal for Communication Sciences in Southern Africa 27, pp 41 –60 (2008)More Less
The rational structure tradition of organisational communication is much referenced in academic literature. The article outlines some key characteristics of this tradition. Some important theorists to have contributed to this tradition include the great sociologist, Max Weber; the great champion of scientific management, Fredrerick Taylor; and Luther Gulick, the champion of the division and coordination of work. The MacDonaldised organisation is used to illustrate, not to evidence, one form of organisation that has taken key aspects of the rational structure tradition to a fatal end. This article attempts to overview this tradition and thereby to contribute an ethics perspective focusing on the issue of the denial of the individual.
Source: Communicare : Journal for Communication Sciences in Southern Africa 27, pp 61 –80 (2008)More Less
Within an evolving business environment, it is central to the continuing success of organisations that internal communication be taken into consideration in the quest to increase organisational competitive advantage. This paper explores the importance of an alignment existing between internal organisational values and the external organisational image. As such, to guarantee the promotion of employee satisfaction through an internal organisational alignment strategy, improvement should be made to internal communication strategies. As it implemented internal branding initiatives so as to align internal stakeholders with the core organisational values and its external corporate brand image, Absa Bank is the chosen sample. Through qualitative research, the participants concur that the aim of the internal branding initiative is to improve the quality of service rendered, to retain external customers, and to impact positively on the bank's profitability. Based on the research, the data analysis reveals that a key contribution is the conceptualisation of the term 'integrated organisational communication'.
Identity and the emergence of South African advertising esperanto : an interdisciplinary approach to multilingualism and the visual in advertising and information copySource: Communicare : Journal for Communication Sciences in Southern Africa 27, pp 81 –97 (2008)More Less
There is no formal regulation of language use in the advertising industry to correspond to the declared commitment to multilingualism in the South African Constitution. A trend in television advertising, where language diversity, translation, and / or reconceptualisation are circumvented by conceptualising a visual message devoid of voice-over, is the subject of this article. The purpose is to consider the extent to which this practice undermines or contributes to the perception of a homogeneous marketplace and advertising language / esperanto. Visual texts provide a rich alternative, but carry the inherent burden of the intermingling of text and subtext not conveyed by means of language. The suggestion is that this global homogenising trend for target audiences, developed in advertising copy, has since transcended advertising parameters to include all kinds of copy. Language as marker of culture is being written out of the definition of cultural specificity as one of the primary means of identifying target audience. By merging their expertise in critical linguistics, document design and cultural and media studies, the authors offer qualitative and quantitative data in support of their argument.