n Communicare : Journal for Communication Sciences in Southern Africa - Employees' perceptions of symbolic corporate identity elements and employer-employee relationships at Lonmin Platinum




Apart from historical and contextual factors complicating the mining industry, Lonmin Platinum's management of employee relationships was further complicated by its diverse workforce of approximately 20 000 employees consisting of literates, semi-literates and illiterates. In addition, the company comprised five business units, each with their own corporate identity. Within this context it was expected that Lonmin's relationship with its employees would take some strain.

While the relationship between corporate image and stakeholder management has been debated, the impact of symbolic corporate identity elements on specific relationship dimensions has not yet been investigated and is addressed in this article by means of the following research question :
This study indicated a relationship between employees' perceptions of how effectively the company reached it objectives, specifically a safe working environment, a healthy working environment, socio-economic empowerment and accountability, and the quality of its employee relationships.


Article metrics loading...

This is a required field
Please enter a valid email address
Approval was a Success
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error