n Communicare : Journal for Communication Sciences in Southern Africa - Communicating to prospective students through appropriate sources of information : a comparative study of selected public higher education institutions
|Article Title||Communicating to prospective students through appropriate sources of information : a comparative study of selected public higher education institutions|
|© Publisher:||University of Johannesburg|
|Journal||Communicare : Journal for Communication Sciences in Southern Africa|
|Author||M. Wiese, Y. Jordaan and C.H. Van Heerden|
|Publication Date||Jul 2009|
|Pages||68 - 87|
A proper assessment of the usefulness of the sources of information considered by prospective students could enable higher education institutions (HEIs) to allocate funds, time and resources more efficiently and effectively. The main objective of this study was to determine students' perceptions on the usefulness of sources of information that they used to select a public HEI in South Africa, and further to establish whether differences occur between the perceptions of students from various institutions.
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