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- Volume 28, Issue 2, 2009
Communicare : Journal for Communication Sciences in Southern Africa - Volume 28, Issue 2, 2009
Volumes & issues
Volume 28, Issue 2, 2009
Author Sonja VerweySource: Communicare : Journal for Communication Sciences in Southern Africa 28, pp II –III (2009)More Less
Research on HIV incidence and prevalence rates in South Africa continues to show an upward trend in the infection rate among young people despite the many initiatives put in place to curb the spread of the epidemic. Consequently, the efficacy of these types of campaigns has been called in question. Mulwo, Tomaselli & Dalrymple add to the complexity of this debate through their research findings indicating that individuals' sexual lifestyles are often informed by the meanings that are socially attached to sexual practice.
Social constructions of "being faithful" among university students and the implications for their reception of partner-fidelity messagesSource: Communicare : Journal for Communication Sciences in Southern Africa 28, pp 1 –22 (2009)More Less
This paper examines how the social constructions of the notion of "being faithful" influenced university students' responses to messages encouraging partner fidelity, and their sexual practices especially with regard to concurrent and multiple sexual relationships. The discussions are based on the results of a PhD study conducted at three universities in KwaZulu-Natal to explore students' responses to communication and media strategies relating to the prevention of infection with HIV through abstinence, being faithful to one partner and the correct and consistent use of condoms. Study findings show that a significantly high proportion (39.0%) of the study participants who indicated having had sex in the previous 12 months had more than one sexual partner in the same period. Close to half (48.5%) of the currently sexually active students had more than one sexual partner. The study further established that the socially constructed meaning of "being faithful", as a commitment towards matrimonial relationship, mainly influenced individual's engagement in multiple and concurrent sexual relationships. The study points out the need for the development of social communication programmes so as to generate spaces within which socially created meanings, beliefs and values can be renegotiated.
The meaning of Time magazine's sign representation of visuals of 9/11 : a Baudrillardian perspectiveSource: Communicare : Journal for Communication Sciences in Southern Africa 28, pp 23 –42 (2009)More Less
Baudrillard's concepts of simulacra, simulation and hyperreality were assessed in relation to dominant themes and subthemes contained in the photographic images of Time magazine's 9/11 special edition by means of a qualitative thematic content analysis. This event was selected based both on its becoming an 'absolute event' and on the resultant representation of said events via images. As such, visuals, because they contextually reflect a situation, play a powerful role in the representation of major world events. This is particularly true of photographs.
Author D. MulderSource: Communicare : Journal for Communication Sciences in Southern Africa 28, pp 43 –58 (2009)More Less
Fibonacci was a renowned scientific explorer. It is widely documented that the famous Fibonacci numbering sequence is found in several spheres of life. To date, this phenomenon has not been discussed within a communication context. However, a literature review done to explore the different functional fields of organisational communication within an integrated communication ideology, has brought to light that the Fibonacci phenomenon might also have relevance in the field of communication. In this article communication - as foundation of modern organisations - is explored from a systems perspective. The position of each of the different functional areas of organisational communication in an organisation practising integrated communication is demonstrated and the resemblance between this demonstration and the Fibonacci swirl is highlighted.
Source: Communicare : Journal for Communication Sciences in Southern Africa 28, pp 59 –81 (2009)More Less
This study explored the status of corporate communication in selected South African companies. The main purpose of the study was to determine the levels of corporate communication knowledge and practical abilities of top corporate communication professionals. The research design adopted was a mixed method approach utilising a sequential transformatory model. The sample, selected through purposive and convenience sampling, consisted of twenty-six professionals drawn from a wide range of businesses and sectors in South Africa.
The study indicates that corporate communication professionals deal with stakeholder-relationship management and perceive their roles as being strategic, then managerial, and lastly technical in nature, which is however often not practically applied. Furthermore, the study alludes to the fact that the corporate communication professionals concerned had a basic understanding of the strategic issues where the strategic implications of issues of publicity, company image and reputation were seemingly grasped by professionals. This highlights the need for continuous training in corporate communication - particularly at the strategic level- although it is apparent that corporate communication professionals need to be schooled continuously in a fundamental understanding and analysis of power relations, ranging from the most basic interpersonal levels to the socio-political contexts. Such training may allude to how these contexts, these relations, affect the way in which practitioners put it into practice. The study forms part of an international benchmarking survey that aims to contribute to a better understanding of corporate communication best practices worldwide.
Web-based technologies as key catalysts in improving work productivity and creativity : the case of the Zululand District MunicipalityAuthor B. MbathaSource: Communicare : Journal for Communication Sciences in Southern Africa 28, pp 82 –95 (2009)More Less
The article reports on the usage, benefits and challenges posed by Web-based technologies to civil servants in Zululand District Municipality. Many countries have invested in information and communication technologies (ICTs) as a means of pursuing their organisational goals. This article is informed by the diffusion of innovation theory. Through a survey, key government departments in the Zululand District Municipality were sampled employing systematic and purposive sampling techniques. Questionnaires were administered to 52 civil servants. Fifty responses were received, which translates to an overall response rate of 96%. The findings reveal that while various Webbased technologies are available in all participating government departments in this survey, the numerous challenges identified indicate that utilisation is still a problem. Yet despite these drawbacks, the respondents expressed great eagerness to enhance their ICT skills in order to use Web-based technologies for their own empowerment and also for work productivity. Despite the constraints and challenges encountered in the application and use of Web-based technologies in these government departments, a wide range of Web-based technologies have been adopted to facilitate the exchange of information in the sector.