oa Communicare : Journal for Communication Sciences in Southern Africa - The application of research in organisational communication
|Article Title||The application of research in organisational communication|
|© Publisher:||University of Johannesburg|
|Journal||Communicare : Journal for Communication Sciences in Southern Africa|
|Affiliations||1 Mortimer Tiley (Pty) Limited|
|Publication Date||Jan 1982|
|Pages||31 - 41|
|Keyword(s)||Communication, Organisations and Research|
As with most other forms of communication, the most pressing problems of organisational communication can be localised within the limits of the two basic human communication prerequisites of anticipation and feedback : establishing the identity and nature of your receiver(s) as a basis for message formulation, and establishing the receiver reaction (in its broadest sense) on the message as a basis for continued communication. This paper proposes a number of basic research applications as possible solutions to these problems.
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