1887

n Communicare : Journal for Communication Sciences in Southern Africa - The Fred factor - the insightful marketing story about a man who changed the world of rock

USD

 

Abstract

So often we seem to speak in abstracts about marketing. We may all nod our heads when it comes to the importance of the basics of digging and delving into the marketplace and thoroughly researching the competition and looking at trend analyses. When we moreover talk about the importance of positioning our brand and differentiating it by means of both an impactful name and packaging that really do express the brand's character, its DNA, we may all nod our heads again.

Loading

Article metrics loading...

/content/comcare/31/1/EJC123803
2012-07-01
2016-12-04
This is a required field
Please enter a valid email address
Approval was a Success
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error