n Communicare : Journal for Communication Sciences in Southern Africa - The Fred factor - the insightful marketing story about a man who changed the world of rock : preface

Volume 31, Issue 1
  • ISSN : 0259-0069



The editors of have made the decision to depart from its normal editorial policy and to publish the following non-refereed case study of a super music brand - Queen, and its brand director, Freddie Mercury. This is written in a unique personal style by Aubrey Malden, a college contemporary of Freddie Mercury's who studied marketing and advertising with him and who witnessed the making of the band and brand, from an insider's perspective. Aubrey is himself a marketing expert and author. This article follows several riveting presentations on the said topic by Aubrey and his partner, John Griffin, to spellbound audiences throughout the country.

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