n Communicare : Journal for Communication Sciences in Southern Africa - Editorial
|© Publisher:||University of Johannesburg|
|Journal||Communicare : Journal for Communication Sciences in Southern Africa|
|Publication Date||Jan 2012|
|Pages||II - III|
This issue of Communicare primarily explores the concept of stakeholders and their relationship with the organisation. This relationship is investigated both within and between organisations. The stakeholder concept originally described in the influential work by Freeman (1984) has, over the years, been adapted to include multiple stakeholders who may not have a direct stake in the organisation, but who can, and do, influence the actions of the organisation. The extent of this influence has become such that the strategic focus and intent of a business should include the development of strategic relationships with important stakeholders.
Article metrics loading...