n Communicare : Journal for Communication Sciences in Southern Africa - Editorial

Volume 32, Issue 1
  • ISSN : 0259-0069



This issue of explores how messages of various kinds are used to influence and persuade in different environments. Whether this influence is exerted by an institutional communicator in a business context or whether it is used in contexts such as the social media, all of the articles in this edition of explore a relationship that results from the manner in which meaning is created and communicated. In her article, Du Plessis investigates the use of digital rhetoric in a social media environment and explores the possibilities it may offer sports marketers to communicate persuasive sports messages to a large target audience. The findings shed more light on digital rhetoric, specifically inductive logos used in a popular microblogging site with a view to promoting the 2011 World Cup event held in New Zealand.

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