n Communicare : Journal for Communication Sciences in Southern Africa - Editorial
|© Publisher:||University of Johannesburg|
|Journal||Communicare : Journal for Communication Sciences in Southern Africa|
|Publication Date||Dec 2013|
|Pages||II - III|
Societies caught up in the escalation of technological progress may find that the rate of technological change exceeds the rate of social adjustment, resulting in a high cost to society in terms of social decline. Fukuyama, a highly renowned sociologist and author of The Great Disruption: human nature and the reconstitution of social order, contends that social norms that work for one historical period are disrupted by the advance of technology. In such circumstances, both the economy and society have to catch up in order to re-norm itself under these changed conditions. Technological change that brings about what economist Joseph Schumpeter called the creative destruction of the marketplace causes similar disruption in the world of social relationships. While transition into the information society has disrupted social norms, a modern, high technology society cannot function without them, and will face considerable pressure to produce them.
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