n Communicare : Journal for Communication Sciences in Southern Africa - Editorial
|© Publisher:||University of Johannesburg|
|Journal||Communicare : Journal for Communication Sciences in Southern Africa|
|Publication Date||Jul 2014|
|Pages||II - III|
In this issue of Communicare, the focus falls on content and how issues regarding content may be addressed. Perhaps this is not surprising - given that brands and companies everywhere are in the midst of an historic transformation - one that centres on content. Content is information and experiences that provide value to an end-user/audience in specific contexts. Corporate communicators are increasingly realising that if business delivers consistent, ongoing and valuable information to buyers, stakeholders will reward them with their support and loyalty. However, this edition of Communicare seeks to examine both beneficial and detrimental aspects of content, whether these be in relation to the span of communicated ideas or the absence or prevalence of desired or unsought content.
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