n Communicare : Journal for Communication Sciences in Southern Africa - Editorial

Volume 34, Issue 1
  • ISSN : 0259-0069



No definition of communication is possible without reference to the message as a key component in the process. Almost all definitions of communication reference the importance of mutual understanding, thereby conceptualising communication as much more than a simple process of exchange or transmission that entails coding and decoding. Communication is therefore conceived as a purposeful human activity that entails sharing, and also involves the forming of communicative intent and interpretation. Since communicare means "to share", this is issue of Communicare deals with various aspects of sharing meaning through communication messaging and platforms, such as the measurement of levels of communication satisfaction, and attitudes of consumers towards short messaging services, digital literacy and competencies required to access and process information using digital systems and tools, as well as barriers encountered in communicating preventative health messages in rural settings.

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