n Communicare : Journal for Communication Sciences in Southern Africa - Mapping the field : participatory HIV/AIDS prevention communication and public self-expression as a way forward




Despite a vast array of HIV/AIDS prevention communication initiatives in South Africa, recent research pointed out that the general public's knowledge level about HIV/AIDS has decreased and that risky behaviour associated with the spread of the virus, is on the increase. This means that even though some successes with HIV/AIDS prevention communication have been achieved, new innovative ways of communicating about the epidemic urgently needs to be investigated. In search for a new direction, this article maps four forms of HIV/AIDS prevention communication in the country. Instead of continuing on the trajectory of exploring project-based campaigns that are initiated 'from the outside' (such as projects formulated by donor institutions), this article suggests that community-initiated HIV/AIDS prevention communication initiatives might suggest a new direction to supplement existing communication on the epidemic.


Article metrics loading...

This is a required field
Please enter a valid email address
Approval was a Success
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error