1887

n Communicare : Journal for Communication Sciences in Southern Africa - Editorial

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Abstract

This issue of Communicare is concerned with stakeholders, and various strategies employed to ensure and attain stakeholder engagement and participation. While effective stakeholder engagement is often viewed as reliant on a commitment to engage and communicate openly and honestly with stakeholders, this not easily achieved, especially in emergent contexts in which competing worldviews transact to establish meaning, and gain consent for particular outcomes. It has been argued by scholars such as Dutta-Bergman that these points of intersection may easily become sites of struggle for gaining a share of voice, and as such may resist any attempt at marginalisation and silencing. An important characteristic of a participatory approach is that it involves dialogue - the two-way flow of information through which ideas can be shared freely. In this sense stakeholder participation results in the active involvement of individuals in solving problems or meeting needs as they contribute ideas, take initiative and articulate their needs and their problems, while also asserting their autonomy.

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/content/comcare/34/2/EJC184879
2015-12-01
2016-12-06
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